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Ad Network

A Tale of Two Ad Networks: How the Quiet Growth Story of Media iQ Defeated the ‘Rocket Fuels’

By Ad Network, Ad Tech, exchangewire, M&A

strong>When I met Gurman Hundal seven years ago in a small Soho pub for the first time, he told me he was going to start a programmatic ad network. At first I thought, as a model, it would have no longevity; but anyone who has worked with Gurman knows and respects his deep understanding of advertising technology and what’s possible operationally. Media iQ’s core offering was going to be about 100% programmatic trading.

The main reason I was so […]

The post A Tale of Two Ad Networks: How the Quiet Growth Story of Media iQ Defeated the ‘Rocket Fuels’ appeared first on ExchangeWire.com.

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Ad Networks That Compete on Price Won’t Last in China

By Ad Network, Ad Tech, Ad Viewability, Advertiser, Attribution, China, Cross-device, exchangewire, gaming, measurement, Mobile, Programmatic, Publisher

strong>An intense price war has been waging between performance ad networks in China; but competing based on price is unsustainable and will not prevent advertisers from jumping ship.

Richard O’Connell, general manager of MobAir’s China operations, observes that some ad networks in the country have been willing to lose money on deals in a bid to win big deals and reflect a positive showing for investors. However, with investor capital drying up, networks that have depended primarily on a price strategy […]

The post Ad Networks That Compete on Price Won’t Last in China appeared first on ExchangeWire.com.

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Is There Gold at the End of the Rainbow?

By ad blocking, Ad Network, Ad Server, Ad Tech, Ad Verification, display, exchangewire

‘. Rainbow is described as “a consumer ad experience”, and the company states: “We are no longer selling ad blocking to mobile carriers, or ISPs.”

In short, Rainbow is an ad verification company, and the verification criteria is not unique – Rainbow uses industry-defined standards.

For advertisers and agencies, the process of Rainbow verification is the same as working with any other verification company: submit ads to Rainbow and […]

The post Is There Gold at the End of the Rainbow? appeared first on ExchangeWire.com.

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Alphabet Announces First Quarter 2016 Results

By Ad Network, alphabet, display, Earnings, exchangewire, google, Mobile, search

lass=”press-release-headline”>Yesterday, (21 April) Google parent Alphabet Inc., (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 31 March, 2016. The internet giant boasted an 8.3% increase in fourth-quarter profit, largely driven by the sustained shift to mobile. However, the results fell short of analysts’ expectations leading to a decline in share price.

“Our Q1 results represent a tremendous start to the year with 17% revenue growth year on year and 23% growth on a constant currency basis. We’re thoughtfully pursuing […]

The post Alphabet Announces First Quarter 2016 Results appeared first on ExchangeWire.com.

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