Category

Ad Verification

UK Q1 2018 Ad Spend Beats Forecast; FreeWheel & Integral Ad Science Partner

By Ad Verification, data, EMEA, exchangewire, measurement, Media Spend, Monetisation, Programmatic, targeting, technology, transparency

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK Q1 2018 Ad Spend Beats Forecast; Partnership Between FreeWheel & Integral Ad Science; New Footfall Tracking Capabilities by med…

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Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches ‘Verify’

By Ad Tech, Ad Verification, Audience, audio, exchangewire, Inventory, Location, measurement, Mobile, Programmatic, targeting

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnersh…

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SPH Looks to Digital as 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency

By Ad Tech, Ad Verification, Advertiser, Agency, apac, exchangewire, India, Japan, measurement, Mobile, Programmatic, Publisher, Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: SPH Looks to Digital As 1H 2018 Falls Flat; M&C Saatchi Acquires India Creative Agency; Mediacorp Folds Magazine…

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European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1

By ad fraud, Ad Tech, Ad Verification, data, EMEA, exchangewire, measurement, Programmatic, Regulation, transparency

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID Foundation Launched; Turner Combines Its Ad-Products into New T1 Ad Unit; Impact Radius Rebrands & Launches Martech Platform; Iotec Introduces Independent Assessment Capabilities; and Meetrics Adds Facebook Video Ads to Its Verification Capabilities.

European netID Foundation Launched

With the GDPR approaching, German media groups RTL Germany, ProSiebenSat1, and United Internet have partnered to establish the European netID Foundation. The […]

The post European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1 appeared first on ExchangeWire.com.

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New IAS In-App Protection Solution; TAG Expands to Europe

By ad fraud, Ad Verification, audio, data, exchangewire, Mobile, Programmatic, targeting, transparency

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: IAS in-app protection solution integrated by The Trade Desk, DoubleClick, Oath, AppNexus, etc.; TAG steps up activity in Europe; Protected Media supplies cyber protection tools for Smaato; Triton Digital integrates with FUSIO; and JustPremium expands in UK and Germany.

IAS In-App Protection Solution Integrated by Trade Desk, DoubleClick, Oath, AppNexus, etc.

Measurement and analytics provider Integral Ad Science has launched a new mobile in-app solution to protect brands in programmatic environments. IAS […]

The post New IAS In-App Protection Solution; TAG Expands to Europe appeared first on ExchangeWire.com.

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APAC Marketers Should Use Same Metrics to Compare Retargeting Results

By Ad Verification, Advertiser, Analytics, apac, artificial intelligence, Cross-device, exchangewire, measurement, targeting

To establish reliable results from multiple retargeting campaigns, marketers in Asia-Pacific should compare platforms using the same metrics, attribution models, and data sources.

Running multiple retargeting tools will encourage a ‘tug-of-war’ between competing vendors and drive more effective marketing activities in the future, says RTB House’s Asia-Pacific managing director Jakub Ratajczak.

However, this means marketers will need to set up the same parameters and goals across all tech providers to better compare results and impact, he adds.

In this Q&A with ExchangeWire, […]

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Ads.txt Is Only *One* Solution to Ad Blocking: Q&A with Andy Evans, CMO, Sovrn

By ad blocking, Ad Verification, exchangewire, measurement, Publisher, Viewability

Ad blocking. It’s an issue that is exacerbated by bad actors, yet affects quality publishers, too. In this Q&A with ExchangeWire, Andy Evans (pictured below), CMO, Sovrn, suggests measures to be taken against ad blocking which go beyond mere ads.txt implementation, and among other things discusses the impact of publisher whitelists on mid- to long-tail publishers.

ExchangeWire: Why should brands consider advertising with publishers that aren’t in the comScore 500?

Andy Evans: Brands understandably default to the vast reach and established reputation of […]

The post Ads.txt Is Only *One* Solution to Ad Blocking: Q&A with Andy Evans, CMO, Sovrn appeared first on ExchangeWire.com.

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Oath Eyes APAC As Growth Engine, Touting Transparency As Differentiator

By ad blocking, ad fraud, Ad Tech, Ad Verification, Advertiser, apac, Brand Safety, content, Creative, exchangewire, facebook, google, measurement, Mobile, Native, pmp, Programmatic, Publisher, Singapore, Southeast Asia

strong>Born out of the merger between AOL and Yahoo, Oath is now looking to reach two billion users by 2020 and betting on Asia-Pacific as a key growth engine. It also is touting its commitment to transparency as a market differentiator against competitors that have chosen to build walled gardens.

In an interview with ExchangeWire, Tim Mahlman, Oath’s president of advertising and publisher strategy, discussed the importance of Asia-Pacific in driving the company’s further growth and why its pledge to […]

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China’s BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change

By Ad Tech, Ad Verification, Advertiser, Agency, apac, Australia, China, Cross-Channel, exchangewire, measurement, Media Spend, Programmatic, Publisher, Singapore

strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China’s BAT amongst top global ad revenue contributors; News Corp AU ditches newspapers data audit in metrics change; Native ads picking up revenue in China; QMS Media acquires NZ digital agency; Wavemaker storms into five APAC markets; and CtrlShift and iPinYou partner to target Chinese audience.

China’s BAT amongst top global ad revenue contributors

Baidu, Alibaba, and Tencent are […]

The post China’s BAT Amongst Top Global Ad Revenue Contributors; News Corp AU Ditches Newspapers Audit in Metrics Change appeared first on ExchangeWire.com.

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AirAsia Campaigns Put Humans & AI Together

By Ad Verification, Advertiser, Agency, Analytics, artificial intelligence, Brand Safety, Cross-device, data, exchangewire, measurement, Native, Singapore, targeting, video

strong>Data-driven marketing and machine learning often are touted as helping advertisers reach audiences more accurately; but human judgement still is needed to tell the story that connects customers.

This approach helped power AirAsia’s campaigns, according to Kuo Chia-Fang, Oath’s Asia-Pacific media solutions senior director. The low-cost airline worked with Yahoo last year to roll out a campaign that aimed to create awareness of its flight network, frequencies, and ancillary services such as in-flight meal, hot seats, and baggage. It also wanted […]

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China Ad Tech Players Don’t Always Respect Boundaries; Singapore Media Giants to Build Programmatic Marketplace

By Ad Tech, Ad Verification, Advertiser, Amazon, apac, Australia, China, exchangewire, measurement, Media Spend, Mobile, Programmatic, Publisher, Singapore, Southeast Asia, Viewability

strong>In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China ad tech players don’t always respect boundaries; Singapore media giants to build programmatic marketplace; China 1Q online ad revenue fall to £7.78bn; AU radio network offers personalised ads; Amazon must localise to build SEA loyalty; and IAB AU offers video, audio, and mobile glossaries.

China ad tech players don’t always respect boundaries

China’s ad tech landscape can be […]

The post China Ad Tech Players Don’t Always Respect Boundaries; Singapore Media Giants to Build Programmatic Marketplace appeared first on ExchangeWire.com.

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Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn

By Ad Spend, Ad Verification, Advertiser, apac, Australia, Behavioural Targeting, exchangewire, India, Japan, Marketer, measurement, media buying, Mobile, Native Advertising, New Zealand, Programmatic, Retargeting, Southeast Asia

strong>In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Most marketers want to alter attribution model; Japan ad spend hit £44.88bn; IAB AU release Invalid Traffic benchmarks; Mobile telco ad network opens up in India; Yahoo Storytellers lands in Singapore; and UnLtd unveil AU industry scheme for disadvantaged youth.

Most marketers want to alter attribution model

Measurement is increasingly an important focus for marketers in the region, […]

The post Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn appeared first on ExchangeWire.com.

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Is There Gold at the End of the Rainbow?

By ad blocking, Ad Network, Ad Server, Ad Tech, Ad Verification, display, exchangewire

‘. Rainbow is described as “a consumer ad experience”, and the company states: “We are no longer selling ad blocking to mobile carriers, or ISPs.”

In short, Rainbow is an ad verification company, and the verification criteria is not unique – Rainbow uses industry-defined standards.

For advertisers and agencies, the process of Rainbow verification is the same as working with any other verification company: submit ads to Rainbow and […]

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P&G are Right to Push for Viewability-Accredited Suppliers, But There’s More to it Than That

By ad fraud, Ad Verification, Advertiser, Agency, digital marketing, exchangewire, transparency

at the US IAB Annual Leadership Meeting, which has since sent shockwaves through the advertising industry, and rightly so. Calling out the media supply chain as murky at best, and fraudulent at worst, Pritchard said it’s time to get tough and delivered four key actions to the industry for 2017: adopt one viewability standard; implement accredited third-party measurement verification; get transparent agency contracts; and […]

The post P&G are Right to Push for Viewability-Accredited Suppliers, But There’s More to it Than That appeared first on ExchangeWire.com.

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Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius

By Ad Verification, Advertiser, exchangewire, fraud, Performance Marketing

, speaks exclusively with ExchangeWire about how brands can overcome these challenges, how the industry is tackling fraud, and how Impact Radius is evolving as a business.

ExchangeWire: What do you believe to be the greatest challenges faced by marketers […]

The post Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius appeared first on ExchangeWire.com.

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