Category

adweek

The Super Bowl Is Boring

By Advertising/Marketing, adweek, Applications, apps, basketball, Donald Trump, facebook, football, google, Halftime Show, Lists, Margaret Sucsy, Millennials, MTV, National Basketball Association, National Football League, nba, NBC Sports, NFL, NFL Mobile, PlayBuzz, polls, Publishers, Quizzes, Salesforce, search, Shachar Orren, social media, Sports, Super Bowl, Super Bowl 50, Super Bowl ads, television, Trivia, TV, Twitter, Which Team Should You Root for in Super Bowl 50?

It’s not just social media that is distracting Super Bowl viewers. Data taken from in-game activity has shown increased activity on sports apps such as NFL Mobile and NBC Sports and more website visits to Super Bowl advertisers.

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Instagram Touts 2016 NFL Growth

By adweek, Antonio Brown, Cam Newton, Colin Kaepernick, Desean Jackson, Dez Bryant, Ezekiel Elliott, followers, football, instagram, J.J. Watt, Johnny Manziel, National Football League, New England Patriots, NFL, Odell Beckham Jr., Pro Bowl, Richard Sherman, Rob Gronkowski, Russell Wilson, Sports, Vernon Davis

With one game left in the National Football League season—or two, if you’re one of the die-hards who actually watches the Pro Bowl–Instagram detailed the league’s growth on its network.

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Twitter and TV Superfans (Study)

By Ad Targeting, Advertising/Marketing, adweek, Bad Moms, Dentsu Aegis Network, engagement, Films, Frequency, Hashtags, Katherine Karp, memes, movies, Promoted Tweets, reach, Retweet to Remind, Superfans, Targeted Ads, television, The Bachelorette, TV, Twitter, Videos, Vizeum

How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out.

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