Category

Amazon: Amazon Echo

As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths

By Amazon, Amazon: Amazon Echo, Apple: Siri, Channel: Mobile Marketing, Google: Google Home, marketingland, Mobile Marketing

Amazon claims more than 100 million Alexa devices sold; Google says Assistant will soon reach 1 billion devices.

The post As CES opens, Amazon, Google tout digital assistant stats that highlight respective market strengths appeared first on Marketing …

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Why one marketer thinks smart speakers have their work cut out for them

By A-Post to Search Engine Land, Amazon, Amazon: Amazon Echo, Apple: Siri, Channel: Retail, Google: Google Home, marketingland

Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential.

The post Why one marketer thinks smart speakers have their work cut out for them appeared f…

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Analyst: Amazon Echo owns 75 percent of global smart speaker market

By Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing, Google: Google Home, Google: Mobile, marketingland, Mobile Marketing, Statistics: Market Share, Statistics: Popularity & Usage

Google had beaten Amazon in device shipments in the previous two quarters.

The post Analyst: Amazon Echo owns 75 percent of global smart speaker market appeared first on Marketing Land.

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Adobe: 47% of smart speaker owners using device in shopping process

By Amazon, Amazon: Amazon Echo, Channel: Mobile Marketing, Google: Google Assistant, Google: Google Home, Google: Voice Search, marketingland, Mobile Marketing

Another survey finds significant numbers of consumers using smart speakers for product research and purchases.

The post Adobe: 47% of smart speaker owners using device in shopping process appeared first on Marketing Land.

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Who’s really winning the smart speaker market, Amazon or Google?

By Alibaba, Amazon, Amazon: Amazon Echo, Apple: Siri, Channel: Mobile Marketing, google, Google: Google Home, marketingland, Mobile Marketing

Estimates released today by Canalys are very different from figures that Strategy Analytics also published this week.

The post Who’s really winning the smart speaker market, Amazon or Google? appeared first on Marketing Land.

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Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived?

By Amazon, Amazon: Amazon Echo, Apple: Siri, Channel: Mobile Marketing, Google: Google Home, marketingland, Microsoft, Microsoft: Cortana, Mobile Marketing

Awkward at launch, let’s hope they can make assistant “interoperability” better.

The post Microsoft and Amazon marry their assistants, but will the honeymoon be short-lived? appeared first on Marketing Land.

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Report: Smart speaker ownership driving voice adoption on smartphones

By Amazon, Amazon: Amazon Echo, apple, Apple: Siri, Channel: Mobile Marketing, google, Google: Android, Google: Google Home, Google: Mobile, marketingland, Mobile Marketing

But 38% also said they bought a smart speaker ‘to reduce screen time’

The post Report: Smart speaker ownership driving voice adoption on smartphones appeared first on Marketing Land.

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Is your marketing platform really intelligent?

By Amazon: Amazon Echo, Analytics, Channel: Martech: Analytics & Data, Channel: Martech: Marketing, content writing, Conversion Rate Optimization, Machine Learning & Artificial Intelligence, Marketing Automation, marketingland, sponsored content

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending …

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Voice agents and interfaces will require many new marketing strategies

By A-From MTT, Amazon, Amazon: Amazon Echo, Channel: Martech: Marketing, google, Google: Google Assistant, Google: Search, marketingland, voice search

Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity.

The post Voice agents and interfaces will require many new marketing strategies appeared first on Marketing Land.

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Apocalypse for online search? Here’s how marketers can thrive

By Amazon: Amazon Echo, Channel: SEO, Facebook Messenger, Google: AdWords, marketingland, Mobile Marketing, sponsored content, voice search

When Google launched in 1998, the big knock against it was that it would be excruciatingly difficult to monetize the traffic because all search traffic would be sent off of Google. The theory was that the company needed to be like Yahoo or Lycos — to have a wide-ranging portal. But Google…

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