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Analytics & Marketing Column

12 pieces of conversion optimization advice you should ignore

By A-Post to Search Engine Land, Analytics & Marketing Column, Channel: Analytics & Conversion, Conversion Rate Optimization, marketingland

Whenever you hear a marketing practice referred to as “easy,” it’s usually not. Contributor Ayat Shukairy looks at some common CRO misconceptions and their uncommon realities.

The post 12 pieces of conversion optimization advice you should ignore appe…

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Turning Your Data Into Compelling Stories – SMX Advanced Recap

By Analytics & Marketing Column, Channel: SEM, Internet Marketing Industry: Search Marketing Expo - SMX, marketingland, Native Advertising, paid search, search marketing

Want to know how to turn unorganized data into compelling presentations? Contributor Keri Morgret recaps three SMX Advanced speakers as they share how to transform data into valuable insights.

The post Turning Your Data Into Compelling Stories –…

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Attention + intensity: Tips for navigating the new age of media strategy

By A-Post to Search Engine Land, Analytics, Analytics & Marketing Column, Channel: Content Marketing, content marketing, content writing, facebook, Facebook: Advertising, Facebook: Mobile, marketingland, search marketing, Social Media Marketing, Social Media Marketing: Advertising, Statistics: Social Media, video

Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment.

The post Attention + intensity: Tips for navigating the new age of media strategy appeared first on Marketing La…

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Measuring how offline marketing drives website traffic: The fundamentals

By Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion, google, Google Analytics, How To Guides: Marketing Analytics, marketingland

Looking to track your offline marketing campaigns? Contributor John Lincoln walks you through the process and the tools you’ll need to help you determine which offline marketing channels are the most effective.

Please visit Marketing Land for the full…

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Why brand marketers often win the battle but lose the war

By Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion, How To Guides: Marketing Analytics, How To Guides: Marketing Strategy, marketingland

What’s the point of CTR if you’re not paying attention to ROI? Columnist David Rodnitzky believes marketers need to look beyond the basic metrics to ensure they’re measuring revenue impact.

Please visit Marketing Land for the full article.

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