Bad Moms

Twitter and TV Superfans (Study)

By Ad Targeting, Advertising/Marketing, adweek, Bad Moms, Dentsu Aegis Network, engagement, Films, Frequency, Hashtags, Katherine Karp, memes, movies, Promoted Tweets, reach, Retweet to Remind, Superfans, Targeted Ads, television, The Bachelorette, TV, Twitter, Videos, Vizeum

How do “superfans” of television show behave on Twitter, and what should marketers do to tap them? Twitter teamed up with Vizeum and Dentsu Aegis Network to find out.

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