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cannes2018

Fashion and beauty brands are infiltrating Cannes Lions

By cannes2018, digiday, marketing

Speakers from brands including L’Oréal, Tommy Hilfiger, Rebecca Minkoff, Glossier, Covergirl, Diesel, Levi’s and more will be hosting and participating in discussions around modern branding, innovation in marketing and how technology influences creativity in their fields during this year’s festival. Media publications covering these industries are joining the action, too: British Vogue, Allure and Cosmopolitan will be chiming in, as well. With this influx, there will be more fashion and beauty brands represented at Cannes Lions than ever before: 13 will be featured during the event this year, up from five last year, according to Jose Papa, Cannes Lions’ managing director.

The post Fashion and beauty brands are infiltrating Cannes Lions appeared first on Digiday.

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