Category

Channel: Martech: Management

WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors

By A-Post to MarTech Today, Channel: Martech: Management, content writing, Domaining, Internet marketing, marketingland

Version 5.2 of Wordpress’ Jaco platform includes new website health check features, PHP error protection, new dashboard icons and more.

The post WordPress version 5.2 delivers more security features, tools to fix ‘fatal’ website errors app…

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How the New York Times applied marketing technology to triple subscriptions

By A-From MTT, Channel: Martech: Management, Internet Marketing Industry, Marketing Automation, Marketing Tools, marketingland, MarTech Conference

The Times’ martech product team sits between strategy and customer experience delivery and connects engineering and marketing.

The post How the New York Times applied marketing technology to triple subscriptions appeared first on Marketing Land.

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How to wed multiple martech stacks when companies merge

By A-From MTT, Channel: Martech: Management, Internet marketing, Internet Marketing Industry, Marketing Automation, Marketing Tools, marketingland, MarTech Conference

Poly’s Zack Alves and LogMeIn’s Justin Sharaf have both led marketing technology teams through company acquisitions. Here’s how they made it work.

The post How to wed multiple martech stacks when companies merge appeared first on Marketing Land.

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Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI

By A-From MTT, adobe, Channel: Martech: Management, Internet marketing, Internet Marketing Industry, Machine Learning & Artificial Intelligence, Marketing Automation, Marketing Tools, marketingland, MarTech Conference, Martech: Predictive Marketing

Lewnes discussed marketing technology trends and why robots will never replace marketers.

The post Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks

By Channel: Martech: Management, Internet Marketing Industry, Marketing Tools, marketingland, MarTech Conference

“We collectively learn so much from the way people organize and visualize their stacks,” said MarTech Conference Program Chair Scott Brinker.

The post 2019 Stackie Awards: Meet the winners and behold their first-class marketing technology stacks appea…

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Agencies, brands see big potential for OTT, cross-device measurement in 2019

By A-Post to MarTech Today, Channel: Martech: Management, Display Advertising, Internet marketing, Machine Learning & Artificial Intelligence, Marketing Automation, Marketing Tools, marketingland, Programmatic Advertising & Media Buying, statistics, Statistics: General, Statistics: Online Advertising

IAS’s Digital Pulse Survey also found that though concern about ad fraud has dropped, it’s still at the forefront of marketers’ minds.

The post Agencies, brands see big potential for OTT, cross-device measurement in 2019 appeared first on Marketing …

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Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on

By A-From MTT, Channel: Martech: Management, Display Advertising, GDPR, GDPR - General Data Protection Regulation, google, Google: Display Advertising, Google: Privacy, Internet marketing, Marketing Automation, Marketing Tools, marketingland, Programmatic Advertising & Media Buying

Google has been working with IAB Europe on the updates, which will incorporate new tech and policy features.

The post Exclusive: IAB Europe to release updated consent framework later this year, Google to sign on appeared first on Marketing Land.

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IBM points to Director of Marketing Data as ‘hottest new role’

By A-From MTT, Channel: Martech: Management, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence, marketingland

With AI redefining the modern marketer, the tech giant forecasts the rise of full-time data wranglers for customer data platforms.

The post IBM points to Director of Marketing Data as ‘hottest new role’ appeared first on Marketing Land.

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A new customer experience, how AI is changing marketing

By Analytics, Augmented & Virtual Reality, Branding, Channel: Martech: Management, Channel: Martech: Marketing, Machine Learning & Artificial Intelligence, marketingland, sponsored content

In the summer of 1956, 10 scientists and mathematicians gathered at New Hampshire’s Dartmouth College to brainstorm a new concept assistant professor John McCarthy called “artificial intelligence.” According to the original proposal f…

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