Category

Channel: Martech: Social

Integrate lead generation solution now works with Facebook Lead Ads campaigns

By A-From MTT, Channel: Martech: Social, facebook, Facebook: Advertising, Facebook: Marketing, Marketing Automation, Marketing Tools, Marketing Tools: Social Media, marketingland

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November.

The post Integrate lead generation solution now works with Facebook Lead Ads campaigns appeared first on Marketing Land.

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LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests

By A-From MTT, Channel: Martech: Social, LinkedIn, Marketing Tools, Marketing Tools: Social Media, marketingland

The Interest Targeting feature will allow advertisers to reach audience members who’ve interacted with content on topics like AI, customer experience and more.

The post LinkedIn’s ‘Interest Targeting’ lets advertisers target ads base…

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8 best online reputation management tools for your brand

By Branding, Channel: Martech: Social, e-commerce, Link Building, Local Search, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media, marketingland, Online Reputation Management, sponsored content

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of t…

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Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

By A-From MTT, Channel: Martech: Social, facebook, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, marketingland, Social Media Marketing, Social Media Marketing: Advertising

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes.

The post Kenshoo teams up with Experian to offer third-party data for Facebook campaigns appeared first on Marketing Land.

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6 of the best social listening tools for 2019

By Analytics, Branding, Channel: Martech: Social, Conversion Rate Optimization, facebook, LinkedIn, Marketing Tools, Marketing Tools: Social Media, marketingland, Online Reputation Management, Pinterest, Social Media Marketing, sponsored content, Statistics: Social Media

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as cl…

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6 of the best social listening tools for 2019

By Analytics, Branding, Channel: Martech: Social, Conversion Rate Optimization, facebook, LinkedIn, Marketing Tools, Marketing Tools: Social Media, marketingland, Online Reputation Management, Pinterest, Social Media Marketing, sponsored content, Statistics: Social Media

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as cl…

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Twitter adds audio-only broadcasting for iOS app, Periscope

By Channel: Martech: Social, content marketing, content writing, Marketing Tools, Marketing Tools: Social Media, marketingland, podcasting, Social Media Marketing, Twitter, Twitter: Marketing, Twitter: Periscope

Responding to user demand, Twitter gets in on the rising popularity of audio.

The post Twitter adds audio-only broadcasting for iOS app, Periscope appeared first on Marketing Land.

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Report: Customers are more loyal to companies that are transparent on social media

By A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: Social Media, marketingland, Social Media Marketing, statistics, Statistics: Online Behavior

Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.

The post Report: Customers are more loyal to companies that are transparent on social media appeared first on Marketing Land.

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Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications

By Channel: Martech: Social, facebook, Facebook: Business Issues, Facebook: Instagram, Facebook: Marketing, Facebook: News Feed, marketingland, Social Media Marketing

Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours.

The post Instagram signs on to the time well spent movement with new ‘You’re all caught up&#…

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Instagram signs on to the time well spent movement with new ‘You’re all caught up’ notifications

By Channel: Martech: Social, facebook, Facebook: Business Issues, Facebook: Instagram, Facebook: Marketing, Facebook: News Feed, marketingland, Social Media Marketing

Starting today, the app will start displaying a message that lets users know when they have seen every post in their feed from the last 48 hours.

The post Instagram signs on to the time well spent movement with new ‘You’re all caught up&#…

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Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days

By Channel: Martech: Social, facebook, facebook privacy, Facebook: Advertising, Facebook: Marketing, Facebook: News Feed, Facebook: Pages, Facebook: User Interface, marketingland, Social Media Marketing

Still in testing, Facebook’s option to ‘snooze’ words will work much like Twitter’s ‘muted words’ feature, but only for a 30-day period.

The post Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or p…

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Facebook’s latest data faux pas: app analytics reports sent to the wrong people

By Channel: Martech: Social, facebook, facebook privacy, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Legal: Privacy, marketingland

Facebook confirms it sent app performance data to people outside of the intended app development companies.

The post Facebook’s latest data faux pas: app analytics reports sent to the wrong people appeared first on Marketing Land.

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Facebook launches tool to let users rate advertisers’ customer service

By Channel: Martech: Social, e-commerce, facebook, Facebook: Advertising, Facebook: Marketing, marketingland, Social Media Marketing, Social Media Marketing: Advertising

Advertisers with a high volume of negative feedback that fail to correct customer service issues could have their ad privileges removed.

The post Facebook launches tool to let users rate advertisers’ customer service appeared first on Marketing Land….

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Spredfast launches Vault to better control access to brands’ social accounts

By A-From MTT, Channel: Martech: Social, facebook, Marketing Tools, Marketing Tools: Social Media, marketingland, Pinterest, Twitter, Twitter: Accounts & Profiles

A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and audits.

The post Spredfast launches Vault to better control access to brands’ social accounts appeared first on Mark…

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Facebook’s dynamic ads for auto dealerships get new lead-gen features

By Channel: Martech: Social, facebook, Facebook: Advertising, Facebook: Marketing, marketingland, Social Media Marketing, Social Media Marketing: Advertising

The leads generated from a dynamic ad campaign now can be fed directly into the dealership’s CRM system.

The post Facebook’s dynamic ads for auto dealerships get new lead-gen features appeared first on Marketing Land.

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Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations

By A-From MTT, Channel: Martech: Social, facebook, Facebook: Advertising, Facebook: Business Issues, marketingland, Mobile Marketing

The company posted 50 percent ad-revenue growth; 91 percent was mobile.

The post Facebook impervious to scandal as Q1 results of $12 billion easily beat expectations appeared first on Marketing Land.

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