Category

Data Strategy

Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW

By Ad Spend, Ad Tech, Advertiser, apac, Australia, China, data, Data Strategy, exchangewire, facebook, Marketer, media buying, Mobile, Publisher, Singapore, Southeast Asia

strong>In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Baidu among top five global media owners; Digital ads to outpace TV in HK & TW; IAB AU tout CEASA data on ad spend; Handbook to guide marketers on data strategy; Dentsu aim to boost data capabilities with Accordant; Executive appointments at media agencies; and Tune Group & Emirates marketers join WFA committee.

Baidu among top 5 global […]

The post Baidu Among Top 5 Global Media Owners; Digital Ads to Outpace TV in HK & TW appeared first on ExchangeWire.com.

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Fragmentation & Lack of Scale Plague Data Collection in APAC

By Advertiser, Analytics, apac, Behavioural Targeting, data, Data Strategy, exchangewire, Geo-targeting, measurement, media buying, Mobile, Programmatic, Publisher, Retargeting, Southeast Asia

strong>Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made it challenging to gather data and build audience segments relevant for marketers in the region.

In this week’s Q&A, Eyeota’s CEO and co-founder Kevin Tan and Skimlinks’ head of audiences Ed Thomas discuss challenges the industry still face in establishing accurate user profiles and managing misconceived mindsets that audience data should be provided free with inventory buys.

The two ad tech […]

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2017: The Year Your CEO Learns to Love Data & Luddite Industries Open Up to the Data Promise

By data, Data Strategy, exchangewire

reported that over 1,000 large enterprises have a chief data officer, or chief analytics officer, and predicted that 90% of large organisations will have the position by the end of 2019. As Dean Stoecker, chairman & CEO, Alteryx Inc. explains, it means 2017 becomes a crucial year for those wanting to live these trends and become leaders in the world of data-led insights and decision […]

The post 2017: The Year Your CEO Learns to Love Data & Luddite Industries Open Up to the Data Promise appeared first on ExchangeWire.com.

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