Zefr Made Brand Safety Reporting Partner by YouTube, Announces Development of Independent Brand Safety & Suitability Measurement Product

By Brand Safety, context, data, exchangewire, measurement, youtube

Zefr, the leading contextual data platform for brands and agencies, has partnered with YouTube to provide a Brand Safety and Suitability Measurement solution, which will be developed and rolled out throughout the course of 2021. This product will provi…

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Google will likely win EU approval for its $2.1 billion Fitbit deal

By acquisition, antitrust, approval, commission, competition, data, deal, engadget, eu, european union, fitbit, gear, google, News, online advertising, regulators

It looks like EU antitrust investigators will approve Google’s $2.1 billion Fitbit acquisition after all. According to Reuters, Google made a few concessions today, and it is now on track to win EU approval. The changes are meant to address fe…

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Twitter will keep fighting to share government data requests

By appeal, court order, data, department of justice, engadget, FBI, gear, lawsuit, national security letter, News, nsl, ruling, surveillance, transparency, Twitter, US

Twitter’s years-long battle over government surveillance and transparency isn’t over yet. In 2014, Twitter sued the US government. The platform was hoping to publish the exact number of national security letters (NSLs) or FISA court orders it …

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How to create compelling content based on existing data

By Analytics, content, content marketing, content marketing best practices, data, data analysis, evergreen content, media coverage, searchenginewatch

Data-focused content doesn’t require as much heavy lifting as people assume. Existing public data sources can translate to compelling content for your brand.

The post How to create compelling content based on existing data appeared first on Search Engine Watch.

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Twitter ‘Transparency Center’ shows government data requests by country

By data, engadget, gear, government requests, News, Research, state-backed, transparency, transparency center, transparency reports, Twitter, visualization

About every six months, Twitter releases a transparency report detailing things like how many state-backed accounts it has suspended and the number of government requests for information on account holders. Today, Twitter is unveiling a centra…

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Secret Service bought location data pulled from common apps

By Agency, apps, babel street, cell phone, contract, data, engadget, federal, gear, law enforcement, locate x, location data, News, privacy, ron wyden, secret service, smartphone, US, warrantless

The Secret Service paid a private company for access to location data generated by common smartphone apps, Motherboard reports. Internal documents obtained through a Freedom of Information Act (FOIA) request show that the agency spent $35,844 …

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EU antitrust regulators are investigating Google’s Fitbit purchase

By advertising, antitrust, Business, data, engadget, eu, European Commission, european union, europeancommission, europeanunion, fitbit, gear, google, health data, healthdata, News, wearables

European Commission antitrust regulators have opened an investigation into Google’s proposed $2.1 billion takeover of wearables company Fitbit. They’re “concerned” that the acquisition would bolster Google’s already-dominant position in online…

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