Category

Demand Side Platform

Follow the market: Why Mobile’s Future is on the Demand Side

By Advertiser, Demand Side Network, Demand Side Platform, exchangewire, Supply Side Network

strong>There was a time, not too long ago, when venture capital flowed freely into the ad tech space and vendors didn’t have to work too hard to demonstrate a unique value proposition. At the time, investors looked at both the supply side and the demand side as almost interchangeable opportunities to find growth in ad tech; especially if the players involved could make a credible case that their technology had something to offer in the fast-growing mobile arena. In this […]

The post Follow the market: Why Mobile’s Future is on the Demand Side appeared first on ExchangeWire.com.

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MobFox Establish Data Points in APAC; GroupM Acquire MediaCom India

By Ad Tech, Advertiser, Agency, apac, data, Demand Side Platform, exchangewire, India, Mobile, New Zealand, Programmatic, Singapore, Southeast Asia

strong>In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MobFox establish data points in APAC; GroupM acquire MediaCom India; Light Reaction go to Hong Kong; Postr eye APAC expansion; Dentsu bring Amplifi to New Zealand; and new hires at WPP agencies.

MobFox establish data points in APAC

Matomy have set up new servers in Asia for MobFox, creating data endpoints in the region to support their expansion plans.

The […]

The post MobFox Establish Data Points in APAC; GroupM Acquire MediaCom India appeared first on ExchangeWire.com.

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