Category

Display Advertising: Ad Fraud

IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object

By A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, marketingland

Now open for public comment, the specs build on ads.txt to give buyers visibility into direct and intermediary sellers of a given bid request.

The post IAB Tech Lab releases new specs for ad seller transparency: Sellers.json and SupplyChain object app…

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Mobile app ad fraud scheme stuffed banner ads with multiple video players

By A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, marketingland, Mobile Marketing, Programmatic Advertising & Media Buying, video

Sold as premium inventory, the scheme resulted in two million fraudulent ad calls per day, said DoubleVerify.

The post Mobile app ad fraud scheme stuffed banner ads with multiple video players appeared first on Marketing Land.

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IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

By A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, Internet Marketing Industry, marketingland, Mobile Marketing

The extension of the ads.txt standard is designed to address specific needs of ad-supported apps.

The post IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud appeared first on Marketing Land.

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Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

By A-From SEL, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, google, Google: AdWords, Google: Display Advertising, marketingland

The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.

The post Google took down 2.3 billion bad ads, 1 million ad accounts in 2018 appeared first on Marketing Land.

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Oracle discovers another major fraud operation affecting Android users and mobile advertisers

By Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Marketing Tools, marketingland, Mobile Marketing, Programmatic Advertising & Media Buying

The DrainerBot code appears to have been distributed via an infected SDK integrated into hundreds of popular Android apps and games.

The post Oracle discovers another major fraud operation affecting Android users and mobile advertisers appeared first …

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IAB names direct-to-consumer brand to board seat for first time

By Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Internet Marketing Industry, Marketing Tools, marketingland, Programmatic Advertising & Media Buying

The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer engagements.

The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land.

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Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

By A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, Marketing Automation, Marketing Tools, marketingland, Programmatic Advertising & Media Buying

DoubleVerify identified an Ads.txt exploit that could have cost advertisers millions.

The post Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation appeared first on Marketing Land.

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Feds take down international hacker ring that cost advertisers millions

By A-Post to MarTech Today, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, google, Marketing Tools, marketingland

What you should know about the dismantling 3ve and Methbot botnets.

The post Feds take down international hacker ring that cost advertisers millions appeared first on Marketing Land.

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Facebook passes key hurdle in MRC viewability reporting audit

By A-Post to MarTech Today, Channel: Martech: Analytics & Data, Display Advertising: Ad Fraud, facebook, Facebook: Instagram, marketingland, Programmatic Advertising & Media Buying

The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its viewability.

The post Facebook passes key hurdle in MRC viewability reporting audit appeared first on…

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Our wake-up call to improve an industry

By Channel: Display Advertising, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, marketingland, paid search, Programmatic Advertising & Media Buying, search marketing, sponsored content, voice search

If you change nothing, nothing will ever change. We’re making it our primary goal to improve advertising technology. We’re facing down the challenges of our industry and responding with innovation because we believe call-based leads are the truest form…

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Google allows advertisers to buy ads.txt authorized-only inventory

By A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, google, Google: Display Advertising, marketingland, Programmatic Advertising & Media Buying

Display & Video 360 buyers can opt in to exclude publishers that have not published ads.txt files.

The post Google allows advertisers to buy ads.txt authorized-only inventory appeared first on Marketing Land.

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IAB Tech Lab launches aggregation service for ads.txt

By A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, marketingland, Programmatic Advertising & Media Buying

The new service crawls sites and assembles a frequently updated spreadsheet of authorized sellers for specific domains.

The post IAB Tech Lab launches aggregation service for ads.txt appeared first on Marketing Land.

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IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

By A-From MTT, Channel: Mobile Marketing, Display Advertising, Display Advertising: Ad Fraud, marketingland, Mobile Marketing, Mobile Marketing: App Promotion Ads, Programmatic Advertising & Media Buying

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space.

The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land.

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Recognizing the subtle signs that point to possible ad fraud

By Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Fraud, marketingland, Programmatic Advertising & Media Buying

How do you know if real humans or bots are clicking on your ads? Columnist Soo Jin Oh dives into the results of a test monitoring fraudulent behavior and discusses the takeaways for online advertisers.

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Ad blockers, fraud and developments in programmatic: Our top 10 display advertising columns for 2017

By About Marketing Land, Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, marketingland, Most Popular Stories, Programmatic Advertising & Media Buying

Between ad fraud, developments with ad blockers and concern about brand safety, display advertising has seen an eventful year. Check out the columns on the subject that grabbed our readers’ attention.

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Adblock vs. Cost-Per-Action marketing: cooperation works better than conflict

By Channel: Display Advertising, Channel: SEM, content marketing, Display Advertising, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, marketingland, sponsored content

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads …

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The 7 rules of respectful marketing

By Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Blocking, Display Advertising: Ad Fraud, How To Guides: Display Advertising, marketingland, Programmatic Advertising & Media Buying

As more people implement ad blockers and brand safety takes on new urgency, columnist Lewis Gersh discusses how brands can put the customer experience front and center.

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The brand safety problem is bigger than the news cycle — and so are the solutions

By Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Fraud, How To Guides: Display Advertising, marketingland

Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it’s an ongoing issue with no quick fixes, and advertisers can’t afford to be complacent.

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Why some ad tech vets have doubts about Havas’ new transparency platform

By A-From MTT, Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Marketing Tools, Marketing Tools: Analytics, marketingland, Programmatic Advertising & Media Buying

As the transparency bandwagon gains speed, some are wondering if the added info is useful, if it takes publishers into account or if it changes anything.

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Ad fraud detection: A guide for marketers

By Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Fraud, How To Guides: Display Advertising, marketingland, Programmatic Advertising & Media Buying

Columnist Ratko Vidakovic walks you through ways to detect the warning signs of ad fraud to help you eliminate it from your campaigns and boost the performance of your marketing efforts.

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My advice to Google and Facebook on brand safety

By Channel: Display Advertising, Display Advertising, Display Advertising Column, Display Advertising: Ad Fraud, How To Guides: Display Advertising, How To Guides: Marketing Strategy, marketingland

Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.

Please visit Marketing Land for the full article.

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