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evergreen copy

The fall of ad copy, long live ad copy

By ad copy, content, Conversion, conversion copywriting, cpc, CTR, Digital Advertising, evergreen copy, paid search, paid search ad copy, PPC, Quality Score, searchenginewatch, SEO, SERP

Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.

The post The fall of ad copy, long live ad copy appeared first on Search Engine Watch.

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