Microsoft expects consumers to ‘figure out’ which Xbox is which

By 4K, albertpenello, applenews, Business, e32017, engadget, forza, gaming, gearsofwar, halo, hdr, Microsoft, uhd, xboxone, xboxones, xboxonex

The best way to keep a job as a marketer is to never go off message. That’s precisely what happened when I interviewed Xbox’s head of console marketing Albert Penello on our E3 stage this week. While he was more than happy to talk about the Xbox One…

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‘Gears of War 4’ makes cross-platform multiplayer official

By crossplatform, crossplatformplay, engadget, gaming, gearsofwar, gearsofwar4, Internet, Microsoft, personal computing, personalcomputing, thecoalition, windows10

Last December Microsoft tried out something it hadn’t done in quite awhile: adversarial cross-platform multiplayer. For a single weekend, there was a test between folks playing against each other in Gears of War 4 on PC and Xbox One. Now, that’s movi…

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