Category

Google: Business Issues

Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle fingerprinting

By A-Post to MarTech Today, Analytics, Channel: Analytics & Conversion, google, google chrome, Google: Business Issues, Google: Privacy, marketingland, Retargeting & Remarketing

Though the cookie is exceeding its shelf-life, the change stands to further shake up marketers’ remarketing, analytics and attribution efforts.

The post Google’s Chrome will change cross-site cookie handling, ‘aggressively’ tackle f…

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Google decision to yank comments from webmaster blog highlights user-generated content challenges

By blogging, Channel: Content Marketing, content marketing, content writing, google, Google: AdSense, Google: Business Issues, Google: Marketing, marketingland, search marketing, SEO

If Google can’t filter spammy content from one of its own blogs, what hope do brands have when it comes to policing user generate content?

The post Google decision to yank comments from webmaster blog highlights user-generated content challenges appe…

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Cheetah mobile and another Chinese firm accused of mobile ad download fraud

By Channel: Mobile Marketing, google, Google: Business Issues, Google: Google Play, Google: Mobile, Legal: General, marketingland, Mobile Marketing

A Q1 report from AppsFlyer said that mobile ad fraud is costing brands $700-$800 million globally on a quarterly basis.

The post Cheetah mobile and another Chinese firm accused of mobile ad download fraud appeared first on Marketing Land.

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Google lets users delete search data & control ad settings from Google Search page

By A-From SEL, Channel: SEM, google, Google: Accounts & Profiles, Google: Business Issues, Google: Display Advertising, Google: Marketing, Google: Mobile, Google: Search, Google: Web Search, Legal: Privacy, marketingland, search marketing

Users no longer have to go to their Google Account page to access privacy controls.

The post Google lets users delete search data & control ad settings from Google Search page appeared first on Marketing Land.

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As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company — again

By A-Post to Search Engine Land, Channel: Display Advertising, google, Google: AdWords, Google: Business Issues, Google: Privacy, marketingland

The advocacy group undermines Google’s claims that its systems are robust and can quickly detect and take down fake accounts.

The post As Google opts out of Senate Intelligence hearings, group sets up Google account posing as Russian troll company &#…

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Google’s political ad transparency report & library offers more accountability around election ads

By A-From SEL, Channel: Display Advertising, google, Google: AdSense, Google: AdWords, Google: Business Issues, Google: Display Advertising, Google: Marketing, Google: Paid search, Google: YouTube, marketingland, paid search

Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available.

The post Google’s political ad transparency report & library offers more accountability around election ads appeared fi…

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FTC says it will take a ‘close look’ at EU antitrust fine against Google

By Channel: Mobile, google, Google: Android, Google: Business Issues, Google: Critics, Google: International, Google: Legal, Google: Mobile, legal, Legal: Antitrust, marketingland

However, it’s not clear what action, if any, the FTC will take.

The post FTC says it will take a ‘close look’ at EU antitrust fine against Google appeared first on Marketing Land.

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Third-party app store owner files EU complaint about being blocked by Google

By Channel: Mobile Marketing, google, Google: Android, Google: Business Issues, Google: Google Play, Google: International, Google: Legal, marketingland, Mobile Marketing

Google says there is significant risk from apps from third-party app stores.

The post Third-party app store owner files EU complaint about being blocked by Google appeared first on Marketing Land.

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Report: Second big EU antitrust fine against Google coming next week

By Channel: Mobile Marketing, google, Google: Android, Google: Business Issues, Google: Critics, Google: International, Google: Legal, legal, Legal: Antitrust, marketingland, Mobile Marketing

Reports speculate that Google will be forced to decouple Google Play access from app pre-install rules, clearing the way for new “default” apps.

The post Report: Second big EU antitrust fine against Google coming next week appeared first on Marketing …

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Report: Google Home beats Amazon Alexa in Q1 global device shipments

By Amazon, Channel: Mobile Marketing, google, Google: Business Issues, Google: Google Assistant, Google: Google Home, Google: Voice Search, marketingland, Mobile Marketing

In the US, Amazon still has a significant lead over Google — but it’s shrinking.

The post Report: Google Home beats Amazon Alexa in Q1 global device shipments appeared first on Marketing Land.

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Australian privacy regulators examining Google’s Android location-data collection

By A-Post to MarTech Today, Channel: Mobile Marketing, google, Google: Android, Google: Business Issues, Google: Legal, Google: Mobile, Legal: Privacy, marketingland, Mobile Marketing

An Oracle report accuses the company of improperly tracking user location without consent.

The post Australian privacy regulators examining Google’s Android location-data collection appeared first on Marketing Land.

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Look Ma, no keywords! Phrase-free AdWords campaigns are here

By A-From SEL, Channel: SEM, Column: Paid Search, content marketing, content writing, Conversion Rate Optimization, Google: AdWords, Google: Business Issues, Google: Google My Business, Google: Maps, Google: Maps & Local, Google: Marketing, Google: Mobile, Google: Paid search, Google: SEM, Local Search, marketingland, paid search

Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results.

The post Look Ma, no keywords! Phrase-free AdWords campaigns are h…

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YouTube ads found on extremist content channels, reigniting company’s brand safety issues

By A-Post to Search Engine Land, Channel: Video, Google: Business Issues, Google: YouTube, marketingland, video

Just over a year ago, multiple brands boycotted YouTube’s ad network after discovering their ads were being displayed alongside extremist content.

The post YouTube ads found on extremist content channels, reigniting company’s brand safety issues…

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Oracle’s $9 billion Java lawsuit against Google back from the dead

By Channel: Mobile Marketing, google, Google: Android, Google: Business Issues, Google: Critics, Google: Legal, Legal: Copyright & Trademark, marketingland, Mobile Marketing

Appeals court said that Google violated Oracle’s copyrights.

The post Oracle’s $9 billion Java lawsuit against Google back from the dead appeared first on Marketing Land.

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Giants collide: Google’s impending showdown with Amazon

By A-From SEL, Amazon, Channel: SEM, Column: Paid Search, Display Advertising, Google: AdWords, Google: Business Issues, Google: Maps & Local, Google: Marketing, Google: Paid search, Google: Search, Google: SEM, Google: SEO, Google: Shopping, Google: Web Search, Marketing Strategies Column, marketingland

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest.

The post Giants collide: Google’s impending showdown with Amazon appeared first on Marketing Land.

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