Category

Google: Search

Google promises better search results for recipes, jobs and shopping

By activity cards, activitycards, android, assistant, audio message, audiomessage, engadget, gear, google, google assistant, Google: Search, googleassistant, googlesearch, ios, Mobile, News, search

Google is making its activity cards feature — which helps you pick up where you left off in Search on mobile — more useful. Let’s say you’re looking for iPad accessories. The shopping card will display products that you’ve been researching, an…

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Google dresses up search for the Oscars with a dedicated hub

By Academy Awards, academyawards, assistant, engadget, entertainment, gear, google, google assistant, Google: Search, googleassistant, googlesearch, oscars, parasite, services

This year’s Academy Awards ceremony is only a few days away and Google’s getting ready for the big night with Oscar-focused updates to Search and Assistant. Search for “Oscars 2020” on your phone starting today and you’ll see a dedicated hub for the…

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Google’s privacy push adds Incognito Mode for Maps and Search

By chrome, engadget, entertainment, gear, google, Google: Maps, Google: Search, googleio2019, incognito mode, Internet, maps, privacy, services, youtube

Among the new developments announced at Google I/O 2019, CEO Sundar Pichai revealed tweaks that will impact data retention and privacy. Filters that auto-delete web & app activity will become available starting today with support for a…

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Google Search adds AR and big Lens upgrades

By AR, augmented reality, cameras, engadget, entertainment, gadgetry, gear, google, Google Lens, google translate, Google: Search, googleio2019, Internet, lens, Mobile, News, personal computing, personalcomputing, Podcast, podcasts, search, translate

Google is going to start displaying search results in augmented reality, the company announced today at its I/O 2019 developers conference. “Sometimes what’s most helpful in understanding the world,” Google CEO Sundar Pichai said on stage, “is being…

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What were Google’s biggest search algorithm updates of 2018?

By 2018, google, Google algorithm, google algorithm updates, Google: Search, Industry, Search algorithm, searchenginewatch, SEO

A visual representation of Google’s biggest search algorithm updates 2018. This infographic highlights each major update, its date, and its implications.

The post What were Google’s biggest search algorithm updates of 2018? appeared first on Search Engine Watch.

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Google lets users delete search data & control ad settings from Google Search page

By A-From SEL, Channel: SEM, google, Google: Accounts & Profiles, Google: Business Issues, Google: Display Advertising, Google: Marketing, Google: Mobile, Google: Search, Google: Web Search, Legal: Privacy, marketingland, search marketing

Users no longer have to go to their Google Account page to access privacy controls.

The post Google lets users delete search data & control ad settings from Google Search page appeared first on Marketing Land.

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Keyword stuffing is terrible for your SEO. Here’s what to do instead

By black hat SEO, content, google, Google: Search, keyword, Keyword Density, keyword stuffing, organic search, search engine, Search Engines, search marketing, search results, searchenginewatch, SEM, SEO, SEOs, web site, white hat SEO

Once-upon-a-time, keyword stuffing was a relatively successful SEO strategy. However, today stuffing a keyword into your content too many times can actually knock the stuffing out of your search rankings, or even cause your content to be removed from search listings entirely. Kim Kosaka explains.

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Video and search: YouTube, Google, the alternatives and the future

By google, Google: Search, search engine, Search Engines, search marketing, search results, searchenginewatch, SEM, SEO, SEOs, social media, video, video search, yahoo, youtube

When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.

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Rise in voice search for local businesses brings new opportunities and challenges

By google, Google: Search, local, Local Search, search engine, Search Engines, search marketing, search results, searchenginewatch, SEM, SEO, voice search

Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers’ current use of voice search with regard to local search and how you can optimize for future growth

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Google updates ‘Ad Settings’ to allow users to turn off targeting signals

By A-From SEL, Channel: SEM, Display Advertising, google, Google: Accounts & Profiles, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Gmail, Google: Google Play, Google: Legal, Google: Marketing, Google: Partnerships, Google: Privacy, Google: Search, Google: YouTube, marketingland, search marketing

Google is also extending ‘Why this ad?’ notices to all services that display Google Ads, including YouTube, Google Play, Gmail, Maps and partner websites and apps.

The post Google updates ‘Ad Settings’ to allow users to turn off targeting …

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Reducing the time it takes to write meta descriptions for large websites

By Channel: SEO, Google: Marketing, Google: Search, Google: SEO, How To Guides: Marketing Strategy, How To Guides: Search Marketing, Marketing Tools, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.

The post Reducing the time it takes to write meta…

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Google’s ‘More Results’ button: a search marketer’s POV

By google, Google: Search, Mobile, search engine, Search Engines, search marketing, search results, searchenginewatch, SEM, SEO, SERP changes, SERPS

Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities, writes Luke Richards.

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Priorities for diagnosing JavaScript-powered websites

By A-From SEL, Channel: SEO, Google: Accelerated Mobile Pages, Google: Search, Google: SEO, Google: Site Speed, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis.

The post Priorities for diagnosing JavaScript-powered websites appeared firs…

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What do Google and a toddler have in common? Both need to learn good listening skills.

By A-From SEL, Channel: SEO, Google: Search, Google: SEO, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

The post What do Google and a toddler have in c…

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How to forecast the revenue opportunity for the coveted ‘position 0’

By A-From SEL, Amazon, Channel: SEO, Google: Search, Google: SEO, Google: Voice Search, How To Guides: Search Marketing, marketingland, Search Marketing Column, voice search

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.

The post How to forecast the revenue opportunity for the…

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How to create catchy, effective subject lines for link outreach

By A-From SEL, Channel: SEO, Column: Link Building, Google: Marketing, Google: Search, Google: SEO, How To Guides: Content Marketing, Link Building, marketingland, SEO, SEO -- Search Engine Optimization

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

The post How to create catchy, effective subject lines for link outreach appeared first…

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Four ways Google is making SEO easier

By Danny Sullivan, google, Google Analytics, Google: Search, Industry, Matt Cutts, organic search, paid search, search engine, Search Engines, search marketing, searchenginewatch, SEM, SEO, SEOs

One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google’s developments. However, just doing that can be a full-time job. Luke Budka highlights four recent updates you may not be aware of.

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Ask the #SMXperts: Going All-In On AMP

By A-From SEL, accelerated mobile pages, Ask the SMXperts, Channel: SEO, Features & Analysis, Google: AMP - Accelerated Mobile Pages, Google: Marketing, Google: Search, Google: SEO, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization, SMX conference

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.

The post Ask the #SMXperts: Going All-In On AMP appeare…

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Tools to assist your SEO check-up

By Ahrefs, google, Google Analytics, Google: Search, Majestic SEO, Moz, organic search, search engine, Search Engines, search marketing, search results, searchenginewatch, SEMrush, SEO, SEOs

Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. Simon Ensor reviews some of the tools you can use to provide indicators of success, or areas for improvement.

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How much is too much? Faceted navigation and SEO

By A-From SEL, Channel: SEO, Google: Marketing, Google: Search, Google: SEO, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages.

The post How much is too much? Faceted navigation and SEO appeared first on Marketing Land.

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