Category

Google: SEO

Human vs machine intelligence: how to win when ‘duplicate’ content is unique

By Channel: SEO, content writing, google, Google: SEO, Link Building, Machine Learning & Artificial Intelligence, marketingland, SEO -- Search Engine Optimization, sponsored content

As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense. It’s common knowledge that putting the same content on multiple pages produces duplicate content. B…

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SMX Advanced session recap: Mobile-first and AMP

By A-From SEL, accelerated mobile pages, Channel: SEO, Google: AMP - Accelerated Mobile Pages, Google: SEO, marketingland, Search Marketing Column, SEO -- Search Engine Optimization, SMX conference

Contributor Patrick Stox recaps an advanced SEO session where speakers shared how to perform audits in a mobile-first world and tactics to maximize the effectiveness of your AMP content.

The post SMX Advanced session recap: Mobile-first and AMP appear…

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How to determine if you’ve been hit by negative SEO

By Channel: SEO, Column: Link Building, Google: Marketing, Google: SEO, How To Guides: Marketing Strategy, Link Building, Marketing Tools, marketingland, SEO, SEO -- Search Engine Optimization

Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted.

The post How to determine if you’ve been hit by negative SEO …

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Reducing the time it takes to write meta descriptions for large websites

By Channel: SEO, Google: Marketing, Google: Search, Google: SEO, How To Guides: Marketing Strategy, How To Guides: Search Marketing, Marketing Tools, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

The process of writing meta descriptions will likely be improved using machine learning techniques, but in the meantime, contributor Paul Shapiro shares ways to semi-automate writing meta descriptions.

The post Reducing the time it takes to write meta…

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How to understand searcher intent and use it to boost SEO rankings

By A-From SEL, Channel: SEO, Google: Marketing, Google: SEO, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent.

The post How to understand searcher intent and use …

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Priorities for diagnosing JavaScript-powered websites

By A-From SEL, Channel: SEO, Google: Accelerated Mobile Pages, Google: Search, Google: SEO, Google: Site Speed, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Maria Cieslak digs into JavaScript and some of the chaos associated with it and compiles a detailed checklist you can use as a starting point for deeper analysis.

The post Priorities for diagnosing JavaScript-powered websites appeared firs…

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What do Google and a toddler have in common? Both need to learn good listening skills.

By A-From SEL, Channel: SEO, Google: Search, Google: SEO, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor and patent explorer Dave Davies reviews a recently-presented paper that suggests Google is grouping entities and using their relationships to listen for better answers to multipart questions.

The post What do Google and a toddler have in c…

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How to forecast the revenue opportunity for the coveted ‘position 0’

By A-From SEL, Amazon, Channel: SEO, Google: Search, Google: SEO, Google: Voice Search, How To Guides: Search Marketing, marketingland, Search Marketing Column, voice search

Everyone wants to command that coveted ‘position 0’ for regular and voice-based search, but that doesn’t mean you can, says contributor Karen Bone. Here’s how to figure out if it’s worth trying.

The post How to forecast the revenue opportunity for the…

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How to create catchy, effective subject lines for link outreach

By A-From SEL, Channel: SEO, Column: Link Building, Google: Marketing, Google: Search, Google: SEO, How To Guides: Content Marketing, Link Building, marketingland, SEO, SEO -- Search Engine Optimization

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

The post How to create catchy, effective subject lines for link outreach appeared first…

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Ask the #SMXperts: Going All-In On AMP

By A-From SEL, accelerated mobile pages, Ask the SMXperts, Channel: SEO, Features & Analysis, Google: AMP - Accelerated Mobile Pages, Google: Marketing, Google: Search, Google: SEO, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization, SMX conference

If you are new to AMP or are looking to get more from your existing efforts, SMXperts Benu Aggarwal, Eric Enge and Paul Shapiro answer questions and share insights on the latest AMP developments.

The post Ask the #SMXperts: Going All-In On AMP appeare…

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Search is more than Google: Mastering vertical search optimization

By A-From SEL, Channel: SEO, facebook, Facebook: Marketing, Google: Marketing, Google: SEO, Google: Voice Search, Google: YouTube, marketingland, Pinterest, search marketing, Search Marketing Column, SEO, SEO -- Search Engine Optimization, Twitter, Twitter: Marketing

Vertical search engines, mobile and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Create a cohesive content strategy across a number of verticals and increase the touch points you have with consumers.

The post Search…

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How much is too much? Faceted navigation and SEO

By A-From SEL, Channel: SEO, Google: Marketing, Google: Search, Google: SEO, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Eric Enge shares guidelines and handy workarounds you can follow to avoid indexing ‘too many’ faceted navigation pages.

The post How much is too much? Faceted navigation and SEO appeared first on Marketing Land.

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The importance of transparency and understanding risk in link building

By A-From SEL, Channel: SEO, Column: Link Building, Google: Marketing, Google: SEO, How To Guides: Marketing Strategy, Link Building, marketingland, SEO, SEO -- Search Engine Optimization

Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.

The post The importance of transparenc…

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What negative SEO is and is not

By A-From SEL, Amazon, Channel: SEO, Google: Marketing, Google: SEO, Internet marketing, Link Building, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

In the first of a six-part series on negative SEO and its effect on links, content and user signals, contributor Joe Sinkwitz sets the tone by dispelling myths and providing definitions of key concepts.

The post What negative SEO is and is not appeare…

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Ask the SMXpert: SEO markup and structured data

By A-From SEL, Ask the SMXperts, Bing, Channel: SEO, Google: Accelerated Mobile Pages, Google: AMP - Accelerated Mobile Pages, Google: Marketing, Google: SEO, Google: Site Speed, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization, SMX conference

Looking for insights into newer markup options and advanced structured data? SMXpert Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

The post Ask the SMXpert: SEO markup and structured data appeared fir…

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Common mistakes and quick fixes to improve poky page speed

By A-From SEL, accelerated mobile pages, Channel: SEO, Google: Accelerated Mobile Pages, Google: Marketing, Google: SEO, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.

The post Common mistakes and quick fixes to improve poky page…

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Ask the SMXperts: The latest in advanced technical SEO

By A-From SEL, Ask the SMXperts, Channel: SEO, Features & Analysis, Google: Marketing, Google: Search, Google: SEO, Internet Marketing Industry: Search Marketing Expo - SMX, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization, SMX conference

SMXperts Dawn Anderson, Bastian Grimm and Brian Weiss answer technical SEO questions on time to first meaningful paint, indexation and crawling controls, challenges associated with voice search and more.

The post Ask the SMXperts: The latest in advanc…

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Ask the SMXpert: Keyword research and copywriting

By A-From SEL, Channel: SEO, content marketing, content writing, Google: Marketing, Google: SEO, Link Building, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.

The post Ask the SMXpert: Keyword research and copywriting appeared first o…

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Ask the SMXpert: Keyword research and copywriting

By A-From SEL, Channel: SEO, content marketing, content writing, Google: Marketing, Google: SEO, Link Building, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor and SMXpert Christine Churchill answers keyword research and copywriting technique questions from attendees who participated in the SMX West 2018 Keyword Bootcamp.

The post Ask the SMXpert: Keyword research and copywriting appeared first o…

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How to turn a boring email into an irresistible link pitch

By A-From SEL, Channel: SEO, Column: Link Building, content marketing, content writing, Google: Marketing, Google: SEO, Link Building, marketingland, SEO, SEO -- Search Engine Optimization

Getting people to open, read and act on your email is tough, but Contributor Gisele Navarro gives you an edge with 20 phrases that keep people reading and eventually linking to your content.

The post How to turn a boring email into an irresistible lin…

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Link building is complicated: A rebuttal

By A-From SEL, Channel: SEO, Column: Link Building, content marketing, content writing, Google: Marketing, Google: SEO, Link Building, marketingland, search marketing, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Andrew Dennis (kinda) disagrees with a previously published SEL article and offers his view on why link building may be difficult.

The post Link building is complicated: A rebuttal appeared first on Marketing Land.

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Ask the SMXpert: Google manual penalties explained

By A-From SEL, Channel: SEO, content marketing, content writing, Google: Marketing, Google: SEO, How To Guides: Marketing Strategy, Link Building, marketingland, SEO, SEO -- Search Engine Optimization, SMX conference

Have you ever gotten a manual penalty from Google? It’s no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.

The post Ask the SMXpert: Google manual penalties explain…

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The ultimate guide to bot herding and spider wrangling — Part Two

By A-From SEL, Channel: SEO, Google: Marketing, Google: SEO, marketingland, search marketing, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Next up in a series on bots and why crawl budgets are important, Columnist Stephan Spencer explains how to direct the engine bots to what’s important on your site and how to avoid common coding issues.

The post The ultimate guide to bot herding and sp…

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Where to find ideas for content your audience will love, look at and link to

By A-From SEL, Channel: SEO, content marketing, content writing, facebook, Google: Marketing, Google: SEO, How To Guides: Search Marketing, Link Building, LinkedIn, marketingland, quora, Search Marketing Column

If you’re looking for new, inspirational and trendy content ideas, consider using sites that provide answers and solutions, says contributor Jeremy Knauff. Here are 5 good places to start.

The post Where to find ideas for content your audience will lo…

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Searcher intent: The secret ingredient behind successful content development

By A-From SEL, Channel: SEO, content marketing, content writing, Google: Marketing, Google: SEO, How To Guides: Local Marketing, How To Guides: Marketing Strategy, How To Guides: Search Marketing, Link Building, Local Search, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Dave Davies takes the guesswork out of determining what type of content will resonate with an audience by creating Excel formulas to help determine what a searcher may be looking for.

The post Searcher intent: The secret ingredient behind …

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Let’s face it — clickbait works. Here’s how to use it to your advantage

By A-From SEL, Channel: Local, Column: Local Search, content marketing, content writing, Conversion Rate Optimization, Google: Marketing, Google: Search, Google: SEO, How To Guides: Marketing Strategy, Internet marketing, Link Building, marketingland, search marketing, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Hook people with a creative title using the right words as “bait,” and searchers will click your links, says contributor John Lincoln. Here are 9 examples of successful titles that encourage better click-through rates.

The post Let’s face it &#8…

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Intent-based keyword research: Let Google be your guide

By A-From SEL, Channel: SEO, content marketing, content writing, Google: Marketing, Google: SEO, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money.

The post Intent-based keyword research: Le…

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Is responsive web design enough? (Hint: No)

By A-From SEL, AMP: Accelerated Mobile Pages, Channel: SEO, Google: Accelerated Mobile Pages, Google: AMP - Accelerated Mobile Pages, Google: Search, Google: SEO, Google: Site Speed, marketingland, search marketing, Search Marketing Column, SEO, SEO -- Search Engine Optimization, voice search

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better.

The post Is responsive web design enough? (Hint: No) appeared first on Marketing Land.

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How to use a podcast to create smart and usable content

By A-From SEL, Channel: SEO, content marketing, Google: Marketing, Google: SEO, Link Building, marketingland, podcasting, Search Marketing Column, SEO, SEO -- Search Engine Optimization

In the last of this three-part series, Contributor Sherry Bonelli says a podcast might be an audio file, but you can create unique written content from it to help with your branding and SEO efforts. Here’s how.

The post How to use a podcast to create …

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Want to target position 0? Here’s what you need to make that happen

By A-From SEL, Channel: SEO, content marketing, content writing, Google: Marketing, Google: Mobile, Google: Search, Google: SEO, Google: Voice Search, How To Guides: Marketing Strategy, Internet marketing, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Hey Google, how do you become the answer people hear on their voice assistants? Contributor Karen Bone explains how to make that happen by doing your homework on featured snippets.

The post Want to target position 0? Here’s what you need to make…

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Here’s how to use Twitter to dominate the Google search results

By A-From SEL, Channel: SEO, Google: Marketing, Google: SEO, Google: Web Search, How To Guides: Marketing Strategy, How To Guides: Search Marketing, How To Guides: Social Media Marketing, Internet marketing, marketingland, SEO, SEO -- Search Engine Optimization, Social Media Marketing, Social Media Marketing Column, Twitter, Twitter: Marketing

If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google.

The post Here’s how to use Twitter to dominate the G…

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Already doing SEO? Add these two things to optimize for voice search

By A-From SEL, Channel: SEO, content writing, google, Google: Maps & Local, Google: Marketing, Google: Mobile, Google: SEO, Google: Voice Search, How To Guides: Marketing Strategy, How To Guides: Mobile Marketing, Link Building, Local Search, Marketing Tools: Analytics, Marketing Tools: General, marketingland, Search Marketing Column, SEO, SEO -- Search Engine Optimization, voice search

Not sure how to optimize your webpage for voice search? Contributor Bryson Meunier lists 12 ‘how-to’ tactics and suggests two of them are the real workhorses in driving traffic to your site.

The post Already doing SEO? Add these two things to optimize…

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Google patent on related entities and what it means for SEO

By A-From SEL, Channel: SEO, content marketing, content writing, Google: Marketing, Google: Search, Google: SEO, How To Guides: Marketing Strategy, How To Guides: Search Marketing, Legal: Patents, Link Building, marketingland, search marketing, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.

The post Google patent on related entities …

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The power of podcasting: SEO keyword angles

By A-From SEL, Channel: SEO, content marketing, content writing, Google: Marketing, Google: SEO, How To Guides: Marketing Strategy, How To Guides: Search Marketing, Link Building, marketingland, podcasting, search marketing, Search Marketing Column, SEO, SEO -- Search Engine Optimization

In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit.

The post The power of podcasting: SEO keyword angles appeared first on Marketing Land.

Pleas…

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How to use the Knowledge Graph for higher rankings

By A-From SEL, Channel: SEO, content marketing, content writing, Google: Images, Google: Marketing, Google: Search, Google: SEO, How To Guides: Marketing Strategy, How To Guides: Search Marketing, Link Building, marketingland, search marketing, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website.

The post How to use the Knowledge Graph for higher rankings…

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7 ways to turn a webinar into a stream of link-attracting content

By A-From SEL, blogging, Channel: SEO, Column: Link Building, content marketing, content writing, Google: Marketing, Google: SEO, Link Building, Marketing Tools, marketingland, SEO, SEO -- Search Engine Optimization

Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with.

The post 7 ways to turn a webinar into a stream of link-attracting con…

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