Paid knowledge market in China grew by 77% to 21% penetration in 2018

By chinainternetwatch, ciw premium, himalaya, mobile apps, technology, zhihu

“Paid knowledge” market is a rising segment in China in the past few years. More China internet users are used to pay for information and knowledge. The market penetration of paid knowledge reached 21.1% in 2018, up by 77.3% year-on-year. Its average DAU was 16.72 million, from 14.9 million in July. Himalaya FM (14%), Zhihu […]

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