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How To Guides: Content Marketing

Target acquired: How to define and use your ideal target market

By Channel: Content Marketing, content marketing, Content Marketing Column, Display Advertising, How To Guides: Content Marketing, marketingland

Don’t assume you know who makes up your target audience because you could be wrong. Here’s a look at how to identify a target market and create niched marketing campaigns that sell.

The post Target acquired: How to define and use your ideal target mar…

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How to find good writers and other content marketing struggles

By A-Post to Search Engine Land, Channel: Content Marketing, content marketing, Content Marketing Column, content writing, How To Guides: Content Marketing, marketingland

You get what you pay for when it comes to copywriters says contributor Jessica Fowler. Here’s a look at how to hire good copywriters that will help drive traffic and sales to your site.

The post How to find good writers and other content marketing s…

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How to create catchy, effective subject lines for link outreach

By A-From SEL, Channel: SEO, Column: Link Building, Google: Marketing, Google: Search, Google: SEO, How To Guides: Content Marketing, Link Building, marketingland, SEO, SEO -- Search Engine Optimization

Are your outreach emails falling flat? Contributor Gisele Navarro shares specific tips you can use to write subject lines that will work to get your emails opened.

The post How to create catchy, effective subject lines for link outreach appeared first…

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The power of podcasting: How to boost your reputation and search engine rankings

By A-From SEL, Channel: SEO, Google: Marketing, Google: SEO, How To Guides: Content Marketing, How To Guides: Marketing Strategy, Link Building, marketingland, search marketing, Search Marketing Column, SEO, SEO -- Search Engine Optimization

Podcasting is hot and a must-use SEO tactic says contributor Sherry Bonelli. Here is Part 1 of a three-part series on how to use podcasts to boost your SEO and brand reputation.

The post The power of podcasting: How to boost your reputation and search…

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3 important search engines to leverage for content marketing

By Channel: Content Marketing, content marketing, Content Marketing Column, How To Guides: Content Marketing, How To Guides: Search Marketing, marketingland, SEO -- Search Engine Optimization

If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.

Please visit Marketing Land for the full article.

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Why your end-of-year marketing strategy should focus on repurposing and re-engagement

By Channel: Content Marketing, content marketing, Content Marketing Column, How To Guides: Content Marketing, marketingland

The year 2017 may be winding down, but that doesn’t mean your marketing efforts should. Columnist Andrea Lehr discusses the benefits of repurposing content during these last few weeks of the year.

Please visit Marketing Land for the full article.

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Why writing style matters for social and content marketing

By Channel: Content Marketing, content marketing, Content Marketing Column, How To Guides: Content Marketing, How To Guides: Social Media Marketing, marketingland, Social Media Marketing

When it comes to effective marketing, writing style matters — but many marketers ignore it. Columnist Mark Traphagen discusses how to cultivate a sense of style for your marketing.

Please visit Marketing Land for the full article.

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Storytelling for action: Why brands need to tell a complete story

By Channel: Display Advertising, content marketing, Display Advertising, Display Advertising Column, How To Guides: Content Marketing, How To Guides: Display Advertising, marketingland

Are you putting meaning into the stories you tell? Contributor Peter Minnium explains why ads that capture the movement of a fully developed story are the ones that will compel the consumer to buy.

Please visit Marketing Land for the full article.

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25 promotion tactics to ensure people actually see your content

By Channel: Content Marketing, content marketing, Content Marketing Column, How To Guides: Content Marketing, How To Guides: Social Media Marketing, marketingland, Social Media Marketing

So you have high-quality content. That doesn’t mean much if it doesn’t reach an audience. Columnist Blaise Lucey shares 25 ways to get people to take notice of your content.

Please visit Marketing Land for the full article.

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How to market your brand using interactive native content

By Channel: Content Marketing, content marketing, Content Marketing Column, How To Guides: Content Marketing, marketingland, Native Advertising

Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring’s unique, interactive foray into the opportunities it can offer for your marketing campaigns.

Please visit Marketing …

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