Category

In-App

Brand Expectations for China Are High According to New Research; Dentsu Signs Partnership with Imprint

By advertising, apac, Blockchain, China, digital marketing, exchangewire, gaming, In-App, Japan, TV, video

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region – in this edition: brand expectations for China are high according to new research; Dentsu signs partnership with Israeli tech firm Imprint…

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New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

By ad blocking, ad fraud, advertising, audio, content, display, DOOH, EMEA, exchangewire, In-App, Inventory, Mobile, Native, Publisher, Regulation, transparency

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad Criteria from Acceptable Ads Committee on Eyeo; Pre-Bid Solution By Protected Media; AdsWizz Co-operates with Univision Audio S…

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Consumers Want Benefits from Data Sharing; Video Is Key for App-Install Success

By Ad Server, customer experience, data, exchangewire, In-App, Mobile, Monetisation, Native, Programmatic, Publisher, Supply Side, transparency

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want Benefits from Data Sharing; Video Is Key to App Install Success; Seven West Media Integrates Lotame DMP & Telaria S…

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