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Industry

How to drive digital innovation necessary during the pandemic

By content, conversion optimization, COVID-19 and digital marketing, digital marketing, digital strategy, Industry, industry insights, keyword research, personalization, search, searchenginewatch, SEO, social media, strategy, website

Before the arrival of COVID-19, digital transformation was well underway in most sectors of the American economy from manufacturing to retail. Here, internet marketing pro Nick Chasinov offers five strategies for enhancing your digital customer experience.

The post How to drive digital innovation necessary during the pandemic appeared first on Search Engine Watch.

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Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network

By algorithm, content, digital marketing, Industry, searchenginewatch, tiktok, TikTok algorithm, video, video content, Video Marketing

TikTok has taken the marketing world by storm with personalized content and unique design. Three algorithm features are making it the marketing tool brands can’t survive without.

The post Unpacking the TikTok algorithm: Three reasons why it’s the most addictive social network appeared first on Search Engine Watch.

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SEO proposals: Particular challenges and how to avoid getting a silent no

By customer conversion, Industry, searchenginewatch, SEO, SEO best practices, SEO proposals, Sponsored

SEOmonitor looks into all the aspects of pitching an SEO proposal, the key components, and how to help your customers say a loud yes instead of a silent no.

The post SEO proposals: Particular challenges and how to avoid getting a silent no appeared first on Search Engine Watch.

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Top five tips to use Twitter’s new Voice Tweets feature

By best practices, content, Industry, searchenginewatch, Social, social media, social media marketing (SMM), strategy, Twitter, voice, voice technology, Voice Tweets

Twitter has unveiled Voice Tweets, giving your brand 140 seconds to get a message across. Try these tactics for maximizing the platform’s new voice feature.

The post Top five tips to use Twitter’s new Voice Tweets feature appeared first on Search Engine Watch.

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What will make your brand stand out on LinkedIn in 2020?

By best practices, content, digital marketing, Industry, LinkedIn, LinkedIn marketing, LinkedIn tips, searchenginewatch, Social, social media, Social Media Marketing

LinkedIn is the most trusted platform for Fortune 500 companies and can open several doors for your brand, provided you know how to make the most of it. These are some great strategies to stand out on LinkedIn as a brand and reach your potential customers.

The post What will make your brand stand out on LinkedIn in 2020? appeared first on Search Engine Watch.

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Game developers say they’re working longer hours due to the pandemic

By coronavirus, covid-19, delayed, engadget, game developers, game developers conference, gaming, gdc, Industry, News, pandemic, poll, state of gaming, survey, video games, work from home

Ahead of the all-digital “GDC Summer,” the Game Developers Conference polled nearly 2,500 game developers to get a sense of COVID-19’s impact on the industry. In a report published today, GDC shared its findings. Despite the challenges posed b…

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If you think you’re link building, you’re doing it wrong

By Industry, Link Building, link building techniques, Pareto principle, searchenginewatch, SEO

Founder and CEO of Organic Growth, Kevin Carney discovered many link building golden nuggets after interviewing 39 people with titles from Marketing Specialist, Outreach Team Lead, Head of Content, to VP of SEO & Analytics, about their link building practices.

The post If you think you’re link building, you’re doing it wrong appeared first on Search Engine Watch.

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Interview with Lior Davidovitch, the founder of PUBLC

By AI, blockchain technology, content, cryptocurrency, data privacy, Digital Advertising, Industry, machine learning (ML), Paid Advertising, PUBLC, search engine, searchenginewatch, SEO, token economy, User Experience (Ux), video content

PUBLC is a new search engine built by everyone, for everyone, that aspires to create an equally distributed web economy using blockchain token economics. Discover how it reinvents user experience and presents opportunities for content creators.

The post Interview with Lior Davidovitch, the founder of PUBLC appeared first on Search Engine Watch.

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Ecommerce marketing this Independence Day will be tricky: Four must dos

By 4th of July, covid-19, COVID-19 and ecommerce, digital marketing, Ecommerce, Industry, marketing personalization, searchenginewatch

Evelyn Johnson discusses how businesses need to stay sensitive to peoples’ sentiments as they try to drive their ecommerce marketing campaigns home.

The post Ecommerce marketing this Independence Day will be tricky: Four must dos appeared first on Search Engine Watch.

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Chaotic communication: COVID-19 is rewriting our cultural rules of connection

By brands, consumer behavior, content strategy, covid-19, digital communities, Industry, searchenginewatch, Social, social media

30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long beyond the end of lockdown.  Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors with examples of how brands like Skittles, Frito Lay’s, and many other popular faces […]

The post Chaotic communication: COVID-19 is rewriting our cultural rules of connection appeared first on Search Engine Watch.

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Digital marketing during COVID-19 times: Data-driven insights

By covid-19, COVID-19 and digital marketing, digital marketing, Industry, Insights, searchenginewatch

The COVID-19 crisis has considerably affected the digital marketing sphere. Are there any positives? Serpstat’s VP of Marketing shares fresh statistics from their anonymous survey.

The post Digital marketing during COVID-19 times: Data-driven insights appeared first on Search Engine Watch.

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Top three marketing trends for the COVID-19 era

By covid-19, COVID-19 and SEO, digital marketing, featured snippets, google, Google: Featured Snippets, Industry, mobile optimization, searchenginewatch, SEO, SERPS, social media marketing (SMM), social shopping

If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are. 

The post Top three marketing trends for the COVID-19 era appeared first on Search Engine Watch.

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How search giants are helping spread COVID-19 awareness

By Bing, coronavirus, covid-19, COVID-19 and search giants, google, Google My Business, Industry, Pinterest, searchenginewatch, SEO, SERPS, snapchat, WHO (World Health Organization)

iProspect’s Earned Media (SEO) Practice Lead takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.

The post How search giants are helping spread COVID-19 awareness appeared first on Search Engine Watch.

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How influencer marketing can survive the oncoming recession

By COVID-19 and influencer marketing, Industry, influencer marketing, Influencers, Instagram influencers, paid social media, searchenginewatch, Social, social media marketing (SMM)

Impact’s Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to track ROI, and the way forward. 

The post How influencer marketing can survive the oncoming recession appeared first on Search Engine Watch.

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