Category

Influencers

How influencer marketing can survive the oncoming recession

By COVID-19 and influencer marketing, Industry, influencer marketing, Influencers, Instagram influencers, paid social media, searchenginewatch, Social, social media marketing (SMM)

Impact’s Molly Young examines two distinct brand scenarios, how these different circumstances are likely to impact their influencer marketing strategies, suggestions to track ROI, and the way forward. 

The post How influencer marketing can survive the oncoming recession appeared first on Search Engine Watch.

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Recommended Reading: Inside the PlayStation 5 with Mark Cerny

By coronavirus, covid-19, engadget, gaming, gear, Influencers, Internet, mark cerny, playstation 5, ps5, recommended reading, recommendedreading, recreading, Sony, under armour

PlayStation 5 uncovered: The Mark Cerny tech deep dive
Richard Leadbetter,
Eurogamer

If you're craving even more explanation on the PlayStation 5 than lead architect Mark Cerny shared during his in-depth chat a couple weeks ago, get…

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UK government enlists influencers to battle coronavirus misinformation

By coronavirus, covid-19, engadget, facebook, gear, google, Influencers, Internet, medicine, misinformation, politics, social media, Twitter, youtube

You’ve probably seen posts on Facebook, Instagram and Twitter that say you can self-test for COVID-19, the disease caused by the novel coronavirus, by holding your breath for 10 seconds. According to medical experts the Associated Press interviewed,…

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Spotify tests Stories for influencer playlists

By android, art, av, engadget, entertainment, feature, gear, Influencers, Internet, ios, Mobile, playlist, Playlists, services, spotify, stories, test

Spotify is testing a new feature that lets influencers share Stories alongside their public playlists, TechCrunch reports. Spotify’s version will allow select users to share video clips that contain snippets of songs and album art. As you’d imagine,…

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The FTC is reportedly investigating Juul’s teen marketing tactics

By advertising, e-cigarette, e-cigs, engadget, federal, federal trade commission, ftc, gadgetry, Gadgets, gear, Influencers, investigation, juul, marketing, medicine, politics, public health, social media, teen, vaping

Juul is facing yet another investigation. This time, the Federal Trade Commission (FTC) is looking into the company’s marketing practices. It will decide whether Juul used deceptive marketing, including targeting minors and using social media influen…

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YouTube uses AR to let you try on makeup during tutorials

By app, AR, ar beauty try-on, av, beauty bloggers, diy, do it yourself, doityourself, engadget, famebit, Filters, gear, google, Influencers, Internet, makeup, Mobile, tool, trial, tutorial, vloggers, youtube

There’s no question YouTube’s beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, Google’s AR Beauty Try-On feature will let YouTube user…

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YouTube uses AR to let you try on makeup during tutorials

By app, AR, ar beauty try-on, av, beauty bloggers, diy, do it yourself, doityourself, engadget, famebit, Filters, gear, google, Influencers, Internet, makeup, Mobile, tool, trial, tutorial, vloggers, youtube

There’s no question YouTube’s beauty bloggers have some of the largest followings, and the platform has become an important place for even the biggest makeup brands to debut their products. Now, Google’s AR Beauty Try-On feature will let YouTube user…

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Social media ads for vaping must include nicotine warnings, FTC says

By ads, advertising, disclosures, engadget, fda, ftc, gadgetry, gear, influencer, Influencers, medicine, nicotine, rules, social media, vape, vaping, vapor, warning

The Federal Trade Commission (FTC) and US Food and Drug Administration (FDA) warned a handful of "e-liquid," or vape, companies that they — and their social media influencers — must follow the same advertising rules as everyone els…

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Unsecured database exposed millions of Instagram influencers

By anurag sen, brands, Business, celebrities, chtrbox, contact information, data, database, engadget, exposed, facebook, gear, Influencers, instagram, Internet, password, scraped, Security

A database containing contact information for millions of Instagram influencers was reportedly found online, exposing info like phone numbers and email addresses for celebrities, influencers and brand accounts. According to TechCrunch, the dat…

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Patreon’s 3 million supporters are good news for independent creators

By art, artist, Business, creators, diy, doityourself, engadget, entertainment, gear, influencer, Influencers, Internet, interview, jackconte, merch, merchandise, patreon, patron, reddit, services, Tips, youtube, youtuber, youtubers

Patreon has had one clear goal since it launched in 2013: to help artists, influencers and internet creators make money by letting them offer membership services directly to their fans. And that effort seems to be paying off. Today, Patreon an…

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Influencer Luka Sabbat sued for not shilling Spectacles on Instagram

By av, Business, engadget, entertainment, gadgetry, Gadgets, gear, influencer, Influencers, instagram, Internet, lukasabbat, snap, snapchat, snapchatspectacles, snapinc, snapspectacles, Social, socialmedia, spectacles, spectacles2, wearables

Luka Sabbat, a social media influencer with 1.4 million Instagram followers, is being sued for failure to, well, influence. According to a lawsuit filed by PR Consulting Inc., Sabbat breached a $60,000 contract he signed to promote Snap Specta…

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Creator of doomed Fyre Festival gets six-year prison sentence

By billymcfarland, Business, engadget, entertainment, festival, fyrefestival, gear, Influencers, Internet, jarule, kendalljenner, musicfestival, prison, Social, socialmedia

Billy McFarland, the founder of the disastrous Fyre Festival from 2017, has been sentenced to six years in a federal prison, The New York Times reports. The 26-year-old was found guilty of defrauding investors, an act he admitted to earlier th…

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Mental health and the relentless YouTuber life

By Business, creators, engadget, entertainment, gear, google, Influencers, Internet, medicine, mentalhealth, services, Social, socialmedia, stress, youtube, youtubecreators, youtuber, youtubers

Jacques Slade was spending a week at the beach recently, away from the internet and his responsibilities as a full-time YouTube creator, where he’s about to reach 1 million subscribers. It was supposed to be a time to relax and enjoy life. But being…

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Instagram opens its paid post tools to more ‘influencers’

By advertising, branded, Business, celebrities, content, engadget, facebook, ftc, gear, Influencers, instagram, Internet, Mobile, services

In June, Instagram introduced a new tool that makes sponsored content a little more obvious. The feature allows users posting images and stories that qualify as ads to make that clear right up top with a “Paid partnership with [brand]” tag. That tool…

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UK watchdog calls out unlabelled Snapchat ads for the first time

By ads, advertising, advertisingstandardsauthority, adverts, asa, Business, engadget, gear, Influencers, Internet, marniesimpson, services, snapchat

The UK’s Advertising Standards Authority (ASA) has its work cut out for it as the line between legitimate online content and ads gets ever blurrier. Social media “influencers” regularly flout the rules and despite the sheer volume of posts across dif…

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YouTube stars are blurring the lines between content and ads

By ads, advertising, Business, caseyneistat, engadget, entertainment, federaltradecommission, ftc, gear, google, Influencers, Internet, machinima, marketing, pewdiepie, Samsung, warnerbros, youtube, youtuber, youtubers

Beyonce, Justin Bieber, Kim Kardashian and Kendall Jenner are just some of the celebrities under the microscope for using social media to shamelessly plug sponsored products. Advertising without proper disclosures has become a growing problem …

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Instagram gives social media influencers the benefit of the doubt

By applenews, engadget, entertainment, federaltradecommission, ftc, gear, Influencers, instagram, Internet, kendalljenner, services, socialmedia, Twitter

The chaos surrounding the cancelled Fyre Festival is a perfect example of how social media influencers can misguide consumers. Instagram users were led to believe they would be rubbing shoulders with supermodels like Kendall Jenner and Bella H…

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Engadget Podcast Ep 39: Rip Off

By applenews, build, build2017, Business, engadget, entertainment, facebook, fyrefestival, gear, Influencers, instagram, Internet, Microsoft, Opinion, personal computing, personalcomputing, Podcast, ransomware, Security, services, theengadgetpodcast, wannacry, windows

On this episode hosts Dana Wollman and Terrence O’Brien talk about the massive WannaCry ransomware attack spreading across the globe and Caddyshack. Edgar Alvarez stops by to fill everyone in on all the drama around Fyre Festival, Instagram influence…

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Instagram influencers fanned the flames of Fyre Festival hype

By ads, advertising, applenews, billymcfarland, engadget, entertainment, Fashion, federaltradecommission, ftc, fyrefestival, gear, Influencers, instagram, Internet, jarule, kendalljenner, models, socialmedia

When tech entrepreneur Billy McFarland and rapper Ja Rule (born Jeffrey Atkins) created Fyre Festival, a music event in the Bahamas for the selfie generation, they never imagined their idea would be on the receiving end of six fraud and neglig…

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