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Marketing Strategies Column

Recruitment SEO: How to create a well-optimized career section on your site

By A-From SEL, Channel: SEO, google, Google: Marketing, Google: SEO, How To Guides: Marketing Strategy, Marketing Strategies Column, marketingland, search marketing, SEO -- Search Engine Optimization

Are you looking for quality hires? Contributor Thomas Stern explains how optimizing the careers section on your site will attract qualified candidates.

The post Recruitment SEO: How to create a well-optimized career section on your site appeared first…

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Giants collide: Google’s impending showdown with Amazon

By A-From SEL, Amazon, Channel: SEM, Column: Paid Search, Display Advertising, Google: AdWords, Google: Business Issues, Google: Maps & Local, Google: Marketing, Google: Paid search, Google: Search, Google: SEM, Google: SEO, Google: Shopping, Google: Web Search, Marketing Strategies Column, marketingland

With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest.

The post Giants collide: Google’s impending showdown with Amazon appeared first on Marketing Land.

Please visit Marketing Land for the full article.

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What’s different about digital marketing in the cannabis industry?

By A-From SEL, Channel: SEM, Column: Paid Search, content writing, Facebook: Advertising, Facebook: F8, Facebook: Marketing, Google: AdWords, Google: Marketing, Google: Paid search, Google: Search, Google: SEO, Marketing Strategies Column, marketingland, paid search, Paid Search Column, search marketing, SEO, SEO -- Search Engine Optimization

Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US.

The post What’s different about digital marketing in the cannabis industry? appeared first on Marketing…

Please visit Marketing Land for the full article.

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