Category

Marketing Technology

ClickZ Enterprise SEO Tools Buyers Guide: Ahrefs Review

By Ahrefs, digital marketing, marketing stretgy, Marketing Technology, searchenginewatch, SEO, technology

Within the ClickZ enterprise SEO tools buyers guide, Ahrefs received positive scores in all major categories. In particular, it was praised for the depth and reliability of the data it provides for keyword, backlink, and technical SEO analysis. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools.

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ClickZ enterprise SEO tools Buyers Guide: BrightEdge review

By BrightEdge, digital marketing, marketing strategy, Marketing Technology, searchenginewatch, SEO, technology

Within the ClickZ enterprise SEO tools buyers guide, BrightEdge received positive scores across all the categories that matter to advanced search marketers. In particular, it drew praise for its content marketing capabilities and the high quality of customer service its clients receive. Below, we have rounded up the highlights from the full buyers guide to enterprise SEO tools.

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Making the Most of Martech: Lessons Learnt from the Ad Tech Evolution

By Ad Tech, exchangewire, Marketing Technology

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As programmatic and social began to take off, marketers too faced growing ad fraud, non-viewable impressions, a rise in bots, and increased uptake in ad-blocking technology. According to the IAB, 22% of British adults now use […]

The post Making the Most of Martech: Lessons Learnt from the Ad Tech Evolution appeared first on ExchangeWire.com.

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The Realities of Delivering Seamless, Personalised & In-the-Moment Experiences

By Ad Tech, Advertiser, apac, ATS Singapore, exchangewire, Marketing Technology

lass=”m_-4238549985462492440MsoPlainText”>We are in the era of empowered customers who define the customer experience on their own terms. New technologies are enabling new innovative experiences, which are in turn driving increasing customer expectations. This leads to the requirement for business transformation; and many companies are at different stages of sophistication in terms of how they execute on that. Often the terms marketing and advertising are used interchangeably. Typically, it’s the business model (CPM versus licensing) that’s cited as the difference […]

The post The Realities of Delivering Seamless, Personalised & In-the-Moment Experiences appeared first on ExchangeWire.com.

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Marketo Engagement Platform Offers Choice Vs Captivity: Q&A with Chandar Pattabhiram, Marketo

By exchangewire, Marketing Technology, platform

strong>While attending this year’s Marketo Marketing Nation Summit, you could feel the excitement throughout the conference. Not only from new and long-time users of the Marketo platform, but from marketers excited about their launch into the world of martech and big data. ExchangeWire speak with Chandar Pattabhiram (pictured below), CMO, Marketo, on their vision to offer deeper integrations, simplicity and agility with The Marketo Engagement Platform, to drive true innovation for marketers.

ExchangeWire: Why have Marketo chosen to move to […]

The post Marketo Engagement Platform Offers Choice Vs Captivity: Q&A with Chandar Pattabhiram, Marketo appeared first on ExchangeWire.com.

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Oracle’s Laura Ipsen on Consumer Experience & Data Overload

By Ad Tech, Agency, Audience Buying, Behavioural Targeting, brand, Data Exchange, Data Management Platform, digital marketing, exchangewire, Geo-targeting, IoT, Location, Marketing Automation, marketing cloud, Marketing Technology, Mobile, outdoor, Performance Marketing, Programmatic, RTB

strong>Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.

During an interview at Oracle’s Modern Business Experience event […]

The post Oracle’s Laura Ipsen on Consumer Experience & Data Overload appeared first on ExchangeWire.com.

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‘Driverless’ Marketing: Is Digital Marketing Automation Heading the Right way?

By Ad Tech, data, digital marketing, exchangewire, Marketing Automation, Marketing Technology

strong>Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your time while arriving at your destination safely. One of the show’s highlights was BMW’s advanced i Vision Future Technology, featuring added sensors that recognise hand gestures. It is marketing/advertising technologies’ vision to understand complex signals from the consumer and within the marketplace, to drive marketing to defined goals (semi-)autonomously – unlocking valuable resources for the ‘driver’. While programmatic is leading […]

The post ‘Driverless’ Marketing: Is Digital Marketing Automation Heading the Right way? appeared first on ExchangeWire.com.

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