Category

Marketing Tools: Social Media

Integrate lead generation solution now works with Facebook Lead Ads campaigns

By A-From MTT, Channel: Martech: Social, facebook, Facebook: Advertising, Facebook: Marketing, Marketing Automation, Marketing Tools, Marketing Tools: Social Media, marketingland

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November.

The post Integrate lead generation solution now works with Facebook Lead Ads campaigns appeared first on Marketing Land.

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LinkedIn’s ‘Interest Targeting’ lets advertisers target ads based on users’ professional interests

By A-From MTT, Channel: Martech: Social, LinkedIn, Marketing Tools, Marketing Tools: Social Media, marketingland

The Interest Targeting feature will allow advertisers to reach audience members who’ve interacted with content on topics like AI, customer experience and more.

The post LinkedIn’s ‘Interest Targeting’ lets advertisers target ads base…

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8 best online reputation management tools for your brand

By Branding, Channel: Martech: Social, e-commerce, Link Building, Local Search, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media, marketingland, Online Reputation Management, sponsored content

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of t…

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Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

By A-From MTT, Channel: Martech: Social, facebook, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, marketingland, Social Media Marketing, Social Media Marketing: Advertising

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes.

The post Kenshoo teams up with Experian to offer third-party data for Facebook campaigns appeared first on Marketing Land.

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6 of the best social listening tools for 2019

By Analytics, Branding, Channel: Martech: Social, Conversion Rate Optimization, facebook, LinkedIn, Marketing Tools, Marketing Tools: Social Media, marketingland, Online Reputation Management, Pinterest, Social Media Marketing, sponsored content, Statistics: Social Media

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as cl…

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6 of the best social listening tools for 2019

By Analytics, Branding, Channel: Martech: Social, Conversion Rate Optimization, facebook, LinkedIn, Marketing Tools, Marketing Tools: Social Media, marketingland, Online Reputation Management, Pinterest, Social Media Marketing, sponsored content, Statistics: Social Media

In your personal life, reading people’s minds is a questionable superpower; but the business benefits of being able to listen in on people’s thoughts are infinite. And while social media monitoring isn’t exactly about reading people’s minds, it’s as cl…

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Twitter adds audio-only broadcasting for iOS app, Periscope

By Channel: Martech: Social, content marketing, content writing, Marketing Tools, Marketing Tools: Social Media, marketingland, podcasting, Social Media Marketing, Twitter, Twitter: Marketing, Twitter: Periscope

Responding to user demand, Twitter gets in on the rising popularity of audio.

The post Twitter adds audio-only broadcasting for iOS app, Periscope appeared first on Marketing Land.

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Report: Customers are more loyal to companies that are transparent on social media

By A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: Social Media, marketingland, Social Media Marketing, statistics, Statistics: Online Behavior

Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.

The post Report: Customers are more loyal to companies that are transparent on social media appeared first on Marketing Land.

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Report: Traditional methods of personalization don’t work for millennials and Gen Z

By Branding, Channel: Mobile Marketing, Display Advertising, Marketing Tools: Social Media, marketingland, statistics, Statistics: Online Behavior

The report from video platform VidMob also found that despite a waning interest in celebrity tie-ins, influencers still have an effect on Gen Z.

The post Report: Traditional methods of personalization don’t work for millennials and Gen Z appeare…

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Unilever stops working with digital media influencers who buy followers

By Channel: Martech: Advertising, Display Advertising, Marketing Tools, Marketing Tools: Social Media, marketingland, Programmatic Advertising & Media Buying

The call echoes the CPG giant’s similar demand for more transparency in programmatic advertising earlier this year.

The post Unilever stops working with digital media influencers who buy followers appeared first on Marketing Land.

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Spredfast launches Vault to better control access to brands’ social accounts

By A-From MTT, Channel: Martech: Social, facebook, Marketing Tools, Marketing Tools: Social Media, marketingland, Pinterest, Twitter, Twitter: Accounts & Profiles

A browser plugin, it goes beyond social management platforms’ capabilities by offering native control, hidden logins, time windows and audits.

The post Spredfast launches Vault to better control access to brands’ social accounts appeared first on Mark…

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Everything old is new again: How some traditional brands have used martech to support growth

By A-From MTT, Amazon, Branding, Channel: Martech: Marketing, Marketing Tools, Marketing Tools: General, Marketing Tools: Social Media, marketingland, Social Media Marketing, Social Media Marketing: Hashtags

The key to a successful transformation proves to be a focus on core values.

The post Everything old is new again: How some traditional brands have used martech to support growth appeared first on Marketing Land.

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Data Gran launches AI-powered tool for optimizing Facebook, Instagram (and soon, Google) campaigns

By A-From MTT, Channel: Display Advertising, facebook, Facebook: Advertising, Facebook: Instagram, google, Google: AdWords, Marketing Tools, Marketing Tools: Social Media, marketingland

AdOptimizer automatically tests dozens of ad creative and targeting combinations in a short period to determine and direct budget to the best performers.

Please visit Marketing Land for the full article.

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