Category

Moments

WeChat becomes “a lifestyle” as senior users, calls, and payments all see large increases

By Moments, News, seniors, technode, Tencent, Tencent Global Partner Conference, WeChat, WeChat Pay

The fastest growing WeChat user group is senior citizens, with over 50,000,000 monthly active seniors, Tencent announced at its seventh annual Tencent Global Partner Conference, held in Chengdu. Use of the app was up across the board, but the company had been paying particular attention to older users and the results reflect this. Growth in […]

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Luxury brands are beginning to embrace WeChat’s new multimedia Moments ads

By Miu Miu, Moments, technode, WeChat, YSL

Editor’s note: A version of this post by Yiling Pan first appeared on  Jing Daily the leading digital publication on luxury consumer trends in China.  Not long after offering brands an easier and more affordable way to create Moments advertising, WeChat recently gave its marketing tool a major facelift. The upgraded version, which was launched in January, offers […]

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Luxury brands are beginning to embrace WeChat’s new multimedia Moments ads

By Miu Miu, Moments, technode, WeChat, YSL

Editor’s note: A version of this post by Yiling Pan first appeared on  Jing Daily the leading digital publication on luxury consumer trends in China.  Not long after offering brands an easier and more affordable way to create Moments advertising, WeChat recently gave its marketing tool a major facelift. The upgraded version, which was launched in January, offers […]

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