Category

paid search ad copy

Nine tactics to improve your PPC campaign performance in 2020

By CTR, negative keywords, paid search ad copy, paid search ads, paid search tips, PPC, PPC advertising, PPC keywords, searchenginewatch

With 2020 bringing so many changes how do you ensure that your PPC campaign is working as per the plan? Expert tips to successfully execute PPC marketing. 

The post Nine tactics to improve your PPC campaign performance in 2020 appeared first on Search Engine Watch.

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The fall of ad copy, long live ad copy

By ad copy, content, Conversion, conversion copywriting, cpc, CTR, Digital Advertising, evergreen copy, paid search, paid search ad copy, PPC, Quality Score, searchenginewatch, SEO, SERP

Average users only spend a few seconds to navigate SERPs. They won’t spend time reading your ad copy specifics, regardless of how fascinating it might be.

The post The fall of ad copy, long live ad copy appeared first on Search Engine Watch.

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