Category

Performance Marketing

Artificial intelligence (AI) is key to reducing digital ad waste

By Analytics, artificial intelligence (AI), data analytics, Digital Advertising, digital marketing, Performance Marketing, PPC, PPC advertising, searchenginewatch, Sponsored

Do you really want your advertising budget being wasted on ads that are producing solicitations instead of qualified leads? More insights on how the world’s first AI Smart Core℠, SherloQ™ is revolutionizing how websites and digital ad campaigns operate altogether. 

The post Artificial intelligence (AI) is key to reducing digital ad waste appeared first on Search Engine Watch.

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Oracle’s Laura Ipsen on Consumer Experience & Data Overload

By Ad Tech, Agency, Audience Buying, Behavioural Targeting, brand, Data Exchange, Data Management Platform, digital marketing, exchangewire, Geo-targeting, IoT, Location, Marketing Automation, marketing cloud, Marketing Technology, Mobile, outdoor, Performance Marketing, Programmatic, RTB

strong>Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys, 2013; BlueKai and Datalogix, 2014; Maxymiser, 2015; and AddThis & Crosswise, 2016. In August 2016, Laura Ipsen (pictured below) moved from Oracle’s Global Industry Solutions Group (technology solutions for retail, financial services, utilities, public sector, etc.) to Oracle Marketing Cloud as SVP and general manager, replacing Kevin Akeroyd, who left the company.

During an interview at Oracle’s Modern Business Experience event […]

The post Oracle’s Laura Ipsen on Consumer Experience & Data Overload appeared first on ExchangeWire.com.

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Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius

By Ad Verification, Advertiser, exchangewire, fraud, Performance Marketing

, speaks exclusively with ExchangeWire about how brands can overcome these challenges, how the industry is tackling fraud, and how Impact Radius is evolving as a business.

ExchangeWire: What do you believe to be the greatest challenges faced by marketers […]

The post Marketers Must Focus on Data-Driven Decision Making: Q&A with Per Pettersen, CEO, Impact Radius appeared first on ExchangeWire.com.

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