Drive customer retention with Google Dynamic Remarketing

By cart abandonment, dynamic ads, google, Google Display Network, Google Dynamic Remarketing, PPC, Remarketing, Retargeting, searchenginewatch

The internet has 4.1 billion users and you’re missing out if you’re not retargeting. Learn the art of customer retention with Google Dynamic Remarketing.

The post Drive customer retention with Google Dynamic Remarketing appeared first on Search Engine Watch.

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Killer demand gen strategy, Part 2: Google Display Network targeting

By audience targeting, Custom affinity audiences, Google Display Network, In-market audiences, Keyword contextual targeting, PPC, Remarketing, searchenginewatch

Both Google Display Network and Facebook have great audience targeting capabilities that allow marketers to get in front of target audiences. In Part 2 of our series on killer demand strategy, we dive into how to target your personas and audiences on the Google Display Network.

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5 remarketing strategies to prep for Q4

By audience segmentation, dynamic product ads, PPC, Remarketing, remarketing lists for search ads, rlsa, search engine marketing, searchenginewatch, SEM

Remarketing is always one of the most powerful tools in an ecommerce marketer’s belt, but it takes on added importance in Q4. With the holidays fast approaching, you can do a good amount of prep now to put yourself in a great position to capitalize on the holiday rush. Here are 5 remarketing strategies that can help do just that.

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3 ways to scale your SEM efforts when you are hitting a wall

By adwords, broad match expansion, dynamic search ads, paid search, PPC, Remarketing, remarketing lists for search ads, rlsa, searchenginewatch, SEM, token analysis

It happens to every AdWords practitioner at some point. We launch our campaigns, split out exact match and broad match, mine for queries, work on expansions, test different initiatives, run betas, etc. – and then we hit a wall.
Here are a few strategies to break through the SEM wall and grow your account in an effective yet efficient manner.

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