Category

ROI

Synergized search is key to success in the new normal

By AI, digital strategy, new normal, PPC, ROI, searchenginewatch, SEO, strategy

Marketers need a smart strategy to cut through the competition. The question is: will they drive the highest traffic and performance with search engine optimization (SEO) or pay per click (PPC)? Find out how to create the perfect balance to get desired results.

The post Synergized search is key to success in the new normal appeared first on Search Engine Watch.

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How to pick the best website audit tool for your digital agency

By Analytics, CRM, ROI, searchenginewatch, SEO, SEO audit, SEO optimization, SEO Tools, SERP, site audit tools, website audit, XML sitemap

What exactly agencies need when it comes to website audits and what to look for in choosing a tool. Five specific recommendations, screenshots, examples.

The post How to pick the best website audit tool for your digital agency appeared first on Search Engine Watch.

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