Search-Engine Optimization

Brand TLDs vs .com (part two): How can brands benefit from a .brand domain?

By brand, content, custom domains, Neustar, Search-Engine Optimization, searchenginewatch, SEO, top level domains, web extensions

In part one a few weeks ago, we discussed what brand TLDs (top level domains) are, which brands have applied for them, and why they might be important. Today, we’ll take an in-depth look at the potential benefits for brands, and explore the challenges brand TLDs could help solve.

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