Category

SERPS

How to get your YouTube videos appear in Google’s video carousel

By evergreen content, google, Google SERPS, searchenginewatch, SEO, SERPS, video, video content, video content optimization, youtube, YouTube guide

Ranking in Google’s video carousel is quite doable and doesn’t require months. Ann Smarty shares a guide to YouTube keyword research and video page optimization.

The post How to get your YouTube videos appear in Google’s video carousel appeared first on Search Engine Watch.

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Inbound marketing for brand awareness: Four up-to-date ways to do it

By Brand Awareness, content, digital marketing, evergreen content, google, guest blogging, Inbound Marketing, organic search, podcasting, ROI marketing, searchenginewatch, SEO, SERPS, strategy

Where specific brand names have become synonymous with their original product, new brands can easily be suffocated out of the game. Here’s how inbound marketing can help.

The post Inbound marketing for brand awareness: Four up-to-date ways to do it appeared first on Search Engine Watch.

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An SEO’s guide to event schema markup

By covid-19, COVID-19 and SEO, Development, event schema markup, Events, evergreen content, google, rich results, Rich snippets, schema markup, searchenginewatch, SEO, SERPS, structured data

UK based Superb Digital’s Managing Director explains event schema markup. He provides a guide on how to implement it and win more visibility in SERPs’ rich results. 

The post An SEO’s guide to event schema markup appeared first on Search Engine Watch.

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Guide: How to structure a local SEO strategy for your business

By backlink building, content, domain authority (DA), evergreen content, google, Google My Business, guide, keyword optimization, local content, local seo, Local SEO Guide, mobile optimization, review management, searchenginewatch, SEO, SEO strategy, SERPS

You can increase your business’ revenue by establishing a local SEO strategy. A comprehensive guide that will help you dominate the local search market by adapting to the subtle changes that have shifted in local SEO.

The post Guide: How to structure a local SEO strategy for your business appeared first on Search Engine Watch.

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Foolproof guide to optimizing Shopify for SEO

By content marketing, Ecommerce, ecommerce guide, evergreen content, google, keyword research, page load speed, searchenginewatch, SEO, SERPS, shopify, Shopify guide, site content, site speed, site structure

Higher SERP rankings translate to greater organic traffic to your ecommerce site. Learn how to optimize Shopify for SEO through this step-by-step guide.

The post Foolproof guide to optimizing Shopify for SEO appeared first on Search Engine Watch.

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1000 Ranking factors: How Google finds signals through the noise

By content, content quality, domain authority (DA), google, google ranking factors, machine learning (ML), searchenginewatch, SEO, SERPS

LinkGraph’s CTO, Manick Bhan, explains how machine learning is helping us better understand how Google finds and evaluates content quality signals when ranking web pages.

The post 1000 Ranking factors: How Google finds signals through the noise appeared first on Search Engine Watch.

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Google advanced search: Six powerful tips for better SEO

By Backlinks, buy backlinks, competitor research, content strategy, duplicate content, evergreen content, google, Google advanced search, how to guide, internal linking, search rankings, searchenginewatch, SEO, SERPS

Become a better SEO with six advanced search tips to help you find guest posting opportunities, uncover missed internal linking opportunities, unearth duplicate content, and more.

The post Google advanced search: Six powerful tips for better SEO appeared first on Search Engine Watch.

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Eight great tips for internal site search optimization

By conversion rate optimization (CRO), google, Google Analytics, Google Data Studio, internal site search, search marketing, searchenginewatch, SEO, SERPS

Discover eight great tips for internal site search optimization. Boost revenue and conversions by simply optimizing for your existing organic traffic.

The post Eight great tips for internal site search optimization appeared first on Search Engine Watch.

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How to use headlines to help create and optimize content

By content, content marketing, content optimization, content tips, evergreen content, google, keyword optimization, long-tail keywords, searchenginewatch, SEO, SERPS

Fractl’s Growth Specialist shares a guide on how to optimize content through effective headlines. It covers how you can frame, promote, pitch, and sell your content.

The post How to use headlines to help create and optimize content appeared first on Search Engine Watch.

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How to win at SEO with FAQ schema markup

By CTR, Development, evergreen content, FAQ, FAQ content, FAQ schema markup, google, JSON-LD, schema markup, searchenginewatch, SEO, SERPS

If you are looking for an easy method of improving your website’s SEO, using the FAQ Schema Markup is a great place to start. FAQ pages, properly marked up, are usually eligible to become rich results in Google’s search.

The post How to win at SEO with FAQ schema markup appeared first on Search Engine Watch.

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Top three marketing trends for the COVID-19 era

By covid-19, COVID-19 and SEO, digital marketing, featured snippets, google, Google: Featured Snippets, Industry, mobile optimization, searchenginewatch, SEO, SERPS, social media marketing (SMM), social shopping

If you’re still struggling to find your footing amidst the COVID-19 era, these digital marketing methods will help you pivot your strategy and meet people where they are. 

The post Top three marketing trends for the COVID-19 era appeared first on Search Engine Watch.

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How search giants are helping spread COVID-19 awareness

By Bing, coronavirus, covid-19, COVID-19 and search giants, google, Google My Business, Industry, Pinterest, searchenginewatch, SEO, SERPS, snapchat, WHO (World Health Organization)

iProspect’s Earned Media (SEO) Practice Lead takes a deep dive into how major players like Google, Bing, Facebook, and the other giants have promoted COVID-19 awareness and combated misinformation.

The post How search giants are helping spread COVID-19 awareness appeared first on Search Engine Watch.

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Comprehensive guide to exact match domains in 2020

By 2020, evergreen content, exact match domain guide, exact match domains, google, how to guide, keyword optimization, Keyword ranking, searchenginewatch, SEO, SERPS, Sponsored

Exact match domains are domain names with exact keywords that you’re trying to rank for in Google SERPs. A comprehensive guide to gain a quick advantage.

The post Comprehensive guide to exact match domains in 2020 appeared first on Search Engine Watch.

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Word of advice on exactly what to expect from SEO in 2020

By EAT, google, Google Search Quality Guidelines, Industry, on page SEO, searchenginewatch, SEO, SEO audit, SEO in 2020, SERPS, technical seo

As always, Google is likely to throw a couple of curveballs – However, the SEO industry is coming of age. E-A-T, page quality, on-page SEO audits, and more.

The post Word of advice on exactly what to expect from SEO in 2020 appeared first on Search Engine Watch.

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Google + Amazon: Data on market share, trends, searches from Jumpshot

By Amazon, Analytics, consumer behavior, data, discovery, Ecommerce, Events, facebook, google, Industry, jumpshot, purchase funnel, retailers, searchenginewatch, SEO, SERPS

“We know Amazon and Google are big, but in reality many of us still underestimate them.” Jumpshot’s Head of Inights shares data on ecommerce market share.

The post Google + Amazon: Data on market share, trends, searches from Jumpshot appeared first on Search Engine Watch.

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Video SEO: New tool by Trint helps make spoken words in videos crawlable

By Google News, Industry, journalism, searchenginewatch, SERPS, Trint, video, video content, video seo, youtube

June 13 saw the release of a new tool by London-based company Trint which can assist the crawlability and visibility of video content in search engines by automatically attaching transcripts using AI.

The post Video SEO: New tool by Trint helps make spoken words in videos crawlable appeared first on Search Engine Watch.

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Why Wikipedia is still visible across Google’s SERPs in 2018

By content, domain authority, featured snippets, google, Google SERPS, Industry, internal linking, knowledge graphs, natural ranking, people also ask, searchenginewatch, SEO, SERP, SERPS, site links, Wiki, wikipedia

From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?

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Why Wikipedia is still visible across Google’s SERPs in 2018

By content, domain authority, featured snippets, google, Google SERPS, Industry, internal linking, knowledge graphs, natural ranking, people also ask, searchenginewatch, SEO, SERP, SERPS, site links, Wiki, wikipedia

From queries about products and brands to celebrities and topical events, Wikipedia still features heavily across Google searches – even while our habits as search engine users change (with voice and mobile increasingly having an impact), and while Google itself works to make its results more intuitive and full of rich features. How does Wikipedia manage to maintain this visibility in 2018?

The post Why Wikipedia is still visible across Google’s SERPs in 2018 appeared first on Search Engine Watch.

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A cheat sheet to Google algorithm updates from 2011 to 2018

By EMD, Fred, google, google algorithm updates, Hummningbird, Page Speed Update, Panda, Penguin, pirate, rankbrain, search, searchenginewatch, SEO, SERPS

Google makes changes to its ranking algorithm almost every day. Some of them remain unnoticed, others turn the SERPs upside down. This cheat sheet contains the most important algorithm updates of the recent years alongside battle-proven advice on how to optimize for these updates.

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