Category

south east asia

SEA Digital Ad Spend to grow 13% in 2018

By Ad Spend, advertising, ASEAN, benchmarks, Digital Landscapes, digitalinasia, featured, Internet, marketing, media, online advertising, SEA, south east asia, technology, trends

Digital ad spend in South East Asia is set to grow 13% in 2018, accounting for 21% of total regional media budget. That’s up from just 13% of regional ad budgets in 2015. Growth will then slow to 5% YOY by 2020 as the market matures and digital h…

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Sales increase for 51% of online retailers in SEA and Taiwan over past year

By digitalinasia, Ecommerce, econsultancy, Fashion, Internet, marketing, Mobile, online retailers, shopee, Singapore, south east asia, Taiwan, technology, trends, Vietnam

Fashion is the biggest ecommerce category, while payment methods and delivery issues are the biggest concerns for online retailers and marketers in Southeast Asia and Taiwan, according to a new report from Econsultancy and Shopee exploring challenges a…

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