Category

technical seo

Word of advice on exactly what to expect from SEO in 2020

By EAT, google, Google Search Quality Guidelines, Industry, on page SEO, searchenginewatch, SEO, SEO audit, SEO in 2020, SERPS, technical seo

As always, Google is likely to throw a couple of curveballs – However, the SEO industry is coming of age. E-A-T, page quality, on-page SEO audits, and more.

The post Word of advice on exactly what to expect from SEO in 2020 appeared first on Search Engine Watch.

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Five steps to deliver better technical SEO services to your clients

By Analytics, Canonicalization, Development, disavowing links, links, page speed, robots.txt, searchenginewatch, SEMrush, SEO, SEO Tools, site speed, structured data, technical seo, technical SEO services, toxic links

Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.

The post Five steps to deliver better technical SEO services to your clients appeared first on Search Engine Watch.

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Five steps to deliver better technical SEO services to your clients

By Analytics, Canonicalization, Development, disavowing links, links, page speed, robots.txt, searchenginewatch, SEMrush, SEO, SEO Tools, site speed, structured data, technical seo, technical SEO services, toxic links

Despite how code-heavy and cumbersome technical SEO may seem, grasping its core concepts are closely within reach for most search marketers. Sure, it helps to have HTML chops or a developer on hand. But the idea of delivering top-tier technical SEO services shouldn’t feel as intimidating as it is for most agencies and consultants.

The post Five steps to deliver better technical SEO services to your clients appeared first on Search Engine Watch.

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How to master technical SEO: Six areas to attack now

By crawling error, google, Google search console, mobile-friendly websites, page speed, searchenginewatch, SEO, SEO tips, SERP, structured data, technical seo, website indexing

It’s challenging to cover every technical aspect of sites as hundreds of issues may need fixes. Six extremely beneficial areas with actionable tips covered.

The post How to master technical SEO: Six areas to attack now appeared first on Search Engine Watch.

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Using Python to recover SEO site traffic (Part two)

By Analytics, coding, Development, github, Google Colab, python, searchenginewatch, SEO analysis, SEO development, SEO site traffic, SEO traffic, site traffic, technical seo, traffic analysis

In this edition, we dive deeper into how your SEO site traffic can recover from a site migration using Python, resourceful code snippets and tools.

The post Using Python to recover SEO site traffic (Part two) appeared first on Search Engine Watch.

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How can you determine your website’s authority, and what can you do to improve it?

By domain authority, Moz, MozRank, searchenginewatch, SEO, technical seo

The Domain Authority metric was developed by Moz as a means of quantifying your website’s relative importance as a whole – its authority. Like most SEO metrics, this number fluctuates based on several factors, and to improve your authority, you first need to determine where your website stands among the others online.

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Does “search satisfaction” matter more than click-through rate in SEO?

By click models, click-through rate, Development, search satisfaction, searchenginewatch, SEO, technical seo

Click-through rate (CTR) has historically been an important factor in gauging the quality of results in information retrieval tasks – and search is no exception. But to truly understand how Google interprets “success” in search results, we need to understand something called search satisfaction.

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How to find the perfect domain strategy for international SEO

By ccTLD, domain strategy, International SEO, internationalization and localization, local, localization, searchenginewatch, SEO, technical seo, Top-Lev

As you look to expand the reach of your business to customers in different countries, your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered. The first step of this process is domain strategy.

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Google Search Console: What the latest updates mean for marketers

By accelerated mobile pages, Development, Google search console, search console, searchenginewatch, SEO, technical seo

Google Search Console has benefited from some significant upgrades over the past decade. That said, it is still far from perfect and few would argue that it provides a complete package in its current guise. Therefore, Google’s recent announcement of some changes to the platform was very warmly received by the SEO community.

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5 essential aspects of technical SEO you cannot neglect

By on-site SEO, searchenginewatch, SEO, technical seo

The art of SEO lies in helping customers find your relevant, helpful content when it would benefit them and then creating a pleasant experience for them while they visit your website. Hence, it is vital that marketers do not neglect their technical SEO. There are a few strategies in particular that we believe brands should be paying close attention to to get their site in front of their competitors.

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