Category

Weibo

Weibo MAU reached 523 million in June 2020; revenues down 10% in Q2

By chinainternetwatch, Media & Entertainment, social media, Weibo

Weibo’s monthly active users (“MAUs”) reached 523 million in June 2020, a net addition of approximately 37 million users on a year-over-year basis. Mobile MAUs represented about 94% of MAUs, according to Weibo’s quarterly financial results. Average daily active users (“DAUs”) on Weibo were 229 million in June 2020, a net addition of approximately 18 […]

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Chinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu

By celebrity, chinainternetwatch, ciw premium, cosmetics, influencer, kwai, Media & Entertainment, social media, tiktok, Weibo, Xiaohongshu

Each of the biggest influencer community platforms, including Weibo, Douyin (TikTok’s Chinese version), Kuaishou (Kwai’s Chinese version), and Xiaohongshu, has its own characteristics and features, which also come from the differences in terms of KOL follower bases. Top 10,000 KOLs by Total Followers Weibo: after years of operation and user retention, all of the Top […]

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China online advertising market overview in Q3 2020

By advertising, Baidu, chinainternetwatch, ciw premium, cosmetics, Media & Entertainment, online video, social media, WeChat, Weibo

China’s online advertising market saw the largest growth from short video ads (107.7%) and social ads (62.5%) in Q3 2020 while e-commerce ads had an increase of 14.9%. The short video platforms with the largest advertising revenue growth are Kwai (Kuaishou), Xigua (owned by ByteDance), and Haokan (owned by Baidu). Short video market trends in […]

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Poll: 95% users will abandon iPhones if WeChat no longer supported

By chinainternetwatch, iPhone, Media & Entertainment, social media, WeChat, Weibo

According to a survey of more than 1.2 million users participated, 95% of Chinese iPhone users will abandon Apple iPhone and use other brands of smartphones if WeChat is not supported. US President Donald Trump issued an executive order last week prohibiting US companies from any transaction that is related to WeChat. Chinese consumers believe […]

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Over 10K FMCG brands sales 2x on JD in H1 2020; FMCG sales up 7% in June

By China Consumers, chinainternetwatch, ciw premium, FMCG, Jingdong, Weibo

Over 10,000 FMCG brands achieved sales growth of over 100% on Jingdong (JD) in the first half of 2020; 200 brands achieved over 100 million yuan sales and over 20 brands over 1 billion yuan, according to data from JD. Sales of daily necessity products such as food increased rapidly on e-commerce platforms since the […]

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Tmall a crucial platform for beauty brands’ success in China

By Alibaba, chinainternetwatch, ciw premium, cosmetics, E-Commerce & Online Shopping, tmall, Weibo, Xiaohongshu

China’s mass local brands are gaining shelf share of Alibaba’s Tmall platform while the visibility for western brands is increasingly challenging. Chinese color cosmetic brands now account for 55% of top 10 default search results and 65% of sales-sorted search results, up 14% and 11% YoY respectively, according to a Gartner report. The report shows […]

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Weibo MAU grew to 516M in Dec 2019; revenues to decrease by 15% in Q1 2020

By chinainternetwatch, Media & Entertainment, q4 2019, social media, Weibo

Weibo’s monthly active users (“MAUs”) grew to 516 million in December 2019, a net addition of approximately 54 million users year-over-year. Mobile MAUs represented 94% of MAUs. Weibo’s average daily active users reached 222 million in December 2019, a net addition of approximately 22 million users year-over-year. Weibo Financial Results in Q4 2019 Weibo’s total […]

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Weibo monthly active users grew slightly to 497 million in Q3 2019

By advertising, chinainternetwatch, Media & Entertainment, q3 2019, social media, Weibo

Weibo’s monthly active users were 497 million in September 2019, a net addition of approximately 51 million users year-over-year. Mobile MAUs represented approximately 94% of MAUs. Average daily active users (“DAUs”) on Weibo were 216 million in September 2019, a net addition of approximately 21 million users year-over-year. Weibo Financial Results in Q3 2019 For […]

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Top Mini-Programs in Oct 2019; China’s mini-apps war led by online shopping

By alipay, China Retail & E-Commerce, chinainternetwatch, mobile apps, Pinduoduo, QQ, tiktok, Weibo

In addition to Tencent’s WeChat, Baidu, and Ant Financial’s Alipay, many other large Chinese Internet companies have been taking actions in building their mini-program ecosystems. QQ (Tencent) introduced the “One-click Comment” function and managed to explored new sources of traffic. Alipay introduced the “Comment after Payment” function. WeChat (Tencent) introduced the Notification Subscription and Industry […]

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How Taobao uses search and content to cultivate social e-commerce

By China Retail & E-Commerce, chinainternetwatch, ciw premium, social media, Taobao, Weibo

Taobao launched its own Hot Search List function in September. It’s currently only available to 50% of the users, the Hot Search List appears when users click the search bar on the main page. Hot Search items on the list appear to be phrases edited manually rather than product keywords. Though it looks like Weibo’s […]

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Fake fans and manipulations on China social media

By chinainternetwatch, influencer, marketing, Media & Entertainment, social media, Weibo

Hive Media, the largest MCN on Weibo, is accused of falsifying data. Parties involved in the whole incident – the advertisers, Hive and Weibo site – all received negative comments on social media in China. MCN, or multi-channel network, refers to companies that work with multiple channels and content creators, consulting or assisting towards success […]

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Weibo’s monthly active users grew to 486 million in Q2 2019

By advertising, chinainternetwatch, Media & Entertainment, q2 2019, social media, Weibo

Weibo’s monthly active users (“MAUs”) reached 486 million in June 2019, a net addition of approximately 55 million users year-over-year. Mobile MAUs represented approximately 94% of MAUs. Its average daily active users (“DAUs”) were 211 million in June 2019, a net addition of about 21 million users year-over-year according to Weibo’s official finance results. Weibo […]

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China social media users’ content preference by education levels 2019

By Bilibili, chinainternetwatch, ciw premium, Douban, Media & Entertainment, QQ, social media, Tencent Video, WeChat, Weibo, zhihu

WeChat and QQ have similar reach among users with different educational backgrounds. Weibo reached less than 30% of the 378 million users with a low education background; its penetration among users with a bachelor’s Degree was nearly 50%. Only 15% users with a low education background used Bilibili, comparing to 45.8% users with a bachelor’s […]

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Weibo monthly active users grew to 462 million in Dec 2018, 93% on mobile

By chinainternetwatch, Media & Entertainment, q4 2018, social media, Weibo

Weibo reported a net addition of approximately 70 million in monthly active users and reached a total of 462 million as of December 2018. Its average daily active users are 200 million in December 2019, roughly 28 million more than 2017. Weibo Q4 2018 Highlights Net revenues were $481.9 million, an increase of 28% year-over-year. Advertising […]

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Weibo MAU increased to 446M in Q3 2018, 93% mobile

By chinainternetwatch, Media & Entertainment, q3 2018, social media, Weibo

Weibo reported a net addition of approximately 70 million in MAUs year-on-year to reach 446 million in September 2018. Mobile MAUs represented 93% of total MAUs. DAUs had a net addition of approximately 30 million users year-on-year and reached 195 million. Net revenue totaled US$460.2 million in Q3 2018, an increase of 44% year-on-year. Advertising and marketing […]

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