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Xiaohongshu

Chinese influencer platforms: Weibo, Douyin, Kuaishou, Xiaohongshu

By celebrity, chinainternetwatch, ciw premium, cosmetics, influencer, kwai, Media & Entertainment, social media, tiktok, Weibo, Xiaohongshu

Each of the biggest influencer community platforms, including Weibo, Douyin (TikTok’s Chinese version), Kuaishou (Kwai’s Chinese version), and Xiaohongshu, has its own characteristics and features, which also come from the differences in terms of KOL follower bases. Top 10,000 KOLs by Total Followers Weibo: after years of operation and user retention, all of the Top […]

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Tmall a crucial platform for beauty brands’ success in China

By Alibaba, chinainternetwatch, ciw premium, cosmetics, E-Commerce & Online Shopping, tmall, Weibo, Xiaohongshu

China’s mass local brands are gaining shelf share of Alibaba’s Tmall platform while the visibility for western brands is increasingly challenging. Chinese color cosmetic brands now account for 55% of top 10 default search results and 65% of sales-sorted search results, up 14% and 11% YoY respectively, according to a Gartner report. The report shows […]

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Tourism transactions on WeChat grew by 43% during Dragon Boat Festival holiday

By chinainternetwatch, ciw premium, festival, Mafengwo, post-90s, tourism, WeChat, Xiaohongshu

WeChat Pay transactions for the tourism industry increased by 43% year-on-year during the recent 3-day Dragon Boat Festival holiday, and the payment amount increased by 27% year-on-year, according to a joint report by WeChat and LY.com. The short-haul getaway trips are the top options for many; the transactions on WeChat Mini Programs increased by 123.52% […]

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Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED

By Bilibili, chinainternetwatch, ciw premium, kwai, Media & Entertainment, Pinduoduo, tiktok, Xiaohongshu

The four mobile social platforms favored by brands in China to plant a seed in consumers’ minds driving brand awareness and sales are no doubt TikTok (Douyin app), Kuaishou (Kwai), Bilibili, and Xiaohongshu (RED). Take a quick overview of the four apps on time usage, user growth, and their downstream shopping platforms (Taobao, Pinduoduo, JD, […]

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China’s digital content ecosystems getting more diverse

By chinainternetwatch, ciw premium, influencer, live-streaming, marketing, Media & Entertainment, Taobao, tiktok, Xiaohongshu

Boundaries for content creators in China are disappearing. Their means of creation and background are diversifying. Thanks to the lowered barrier for distribution, now everyone can be a content creator, making the content area more diverse and colorful. On Douyin, fashion, relationship, food, and talent show categories are witnessing saturation; still opportunities in the field […]

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Xiaohongshu community trends 2020

By chinainternetwatch, ciw premium, influencer, marketing, Media & Entertainment, post-90s, social media, trends, Xiaohongshu

In terms of overall trends, beauty makeup, travel, fashion, cultural entertainment, and gourmet food rank among the top five in the content ecology of Xiaohongshu’s (a.k.a. Little Red Book) community. Education, photography, sporting events, technology & digital and home furnishing are among the top five rising categories according to a report from Xiaohongshu. Further, Xiaohongshu, […]

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Review: Xiaohongshu’s live streaming on Business Accounts

By chinainternetwatch, ciw premium, live-streaming, Media & Entertainment, social media, Xiaohongshu

Xiaohongshu, also known as RED or Little Red Book, has been preparing its Business Account live streaming function for almost a month. It is officially announced that Xiaohongshu will provide quality brand partners and the campaign-based partnership project with access to its Business Account live streaming platform. Xiaohongshu explains that brand representatives, professional sales guides, […]

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How Xiaohongshu successfully pivoted its growth and product strategies

By case study, chinainternetwatch, ciw premium, marketing, Media & Entertainment, social media, Xiaohongshu

Xiaohongshu’s original product form in mid-2013 was “US Shopping Guide”, which was in PDF format. Xiaohongshu entered the market from the angle of overseas shopping and successfully captured a group of urban young women who are pursuing an exquisite lifestyle. Alternatively, you can read the eBook: Xiaohongshu Growth & Product Strategies All the good products […]

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How Xiaohongshu (Red) pivoted toward its fast growth

By chinainternetwatch, ciw premium, Media & Entertainment, Xiaohongshu

Following the increasing cost of acquiring new users, platforms strive to keep them engaged and increase repeat usage. Taking the popular social platform Xiaohongshu as an example, it took 1,644 days to hit 100 million users from December 05, 2013 to June 06, 2018. As of January 2019, its registered users has exceeded 200 million. […]

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3 popular models of social e-commerce in China

By China Retail & E-Commerce, chinainternetwatch, ciw premium, group buying, marketing, Pinduoduo, social media, WeChat, Xiaohongshu, Youzan

Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]

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Quick comparison of Xiaohongshu, Netease Kaola cross-border e-commerce users

By chinainternetwatch, ciw premium, cross border e-commerce, Kaola, Retail & E-Commerce, Xiaohongshu

Besides Tmall Global and JD Worldwide, Xiaohongshu (Little Red Book, a.k.a. RED) and Netease Kaola are also leading platforms in China’s cross-border e-commerce market. Let’s take a look at a quick comparison of users on these two platforms including the demographic profile and geographic distributions. Xiaohongshu is way ahead of Netease Kaola in terms of […]

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Tencent testing a new social shopping feature on WeChat

By chinainternetwatch, ciw premium, Retail & E-Commerce, social media, WeChat, word of mouth, Xiaohongshu

During the night of May 11, WeChat “quietly” made a major update to the “Goodies Circle”, which was praised by the industry as the “shopping version of Moments”. Within the “Search” entrance of Wechat appeared a new first-tier entrance of “Goodies Circle”. In addition, a new function of “New Circle & Group” has been added […]

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China social e-commerce Xiaohongshu testing a new product on WeChat 2019

By chinainternetwatch, ciw premium, Retail & E-Commerce, social media, WeChat, Xiaohongshu

China’s social e-commerce platform Xiaohongshu, or RED, is testing a new social e-commerce product Xiaohongdian, based on two key components of WeChat’s ecosystem: Moments for sharing and Mini-Programs as the infrastructure. For now, users can only get access from sharing within WeChat. Xiaohongdian’s priority is to attract new users for the community and improve the […]

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Top mobile apps in China by total downloads & earnings in Oct 2018

By chinainternetwatch, iQiyi, mobile apps, technology, Tencent, Tik Tok, Toutiao, Xiaohongshu, youku

Tik Tok topped the ranking of mobile apps with most downloads on Apple App Store in China in October 2018. PUBG, iQiyi, Tencent Video, and Xiaohongshu all retained their positions. Toutiao, Qutoutiao, and Xianyu made big progress. Tencent’s Honor of Kings still earned most. Eight out of the top best earners were game apps.   Toutiao-affiliated […]

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Cross-border e-commerce startup Xiaohongshu reached 100 mn users in May 2018

By Alibaba, chinainternetwatch, cross border e-commerce, mobile apps, Retail & E-Commerce, Xiaohongshu

China’s e-commerce startup Xiaohongshu, or “Little Red Book,” has raised US$300 million with a valuation in excess of US$3 billion on May 31, 2018. Alibaba led this financing round, some famous investors GSR Ventures, Tencent Investment, GGV Capital, Genesis Capital, Tiantu Capital, Zhen Fund, and K11 Adrian Cheng have also participated. Officially launched in 2013, […]

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Cross-border e-commerce startup Xiaohongshu reached 100 mn users in May 2018

By Alibaba, chinainternetwatch, cross border e-commerce, mobile apps, Retail & E-Commerce, Xiaohongshu

China’s e-commerce startup Xiaohongshu, or “Little Red Book,” has raised US$300 million with a valuation in excess of US$3 billion on May 31, 2018. Alibaba led this financing round, some famous investors GSR Ventures, Tencent Investment, GGV Capital, Genesis Capital, Tiantu Capital, Zhen Fund, and K11 Adrian Cheng have also participated. Officially launched in 2013, […]

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2017 vs 2016: Breakdown of top 10 new unicorns reveal shifts in China’s tech sector

By Business Insights, Douyu TV, Guazi, icarbonx, Mobike, Mofang Gongyu, OFO, Pinduoduo, SenseTime, technode, Toutiao, UBTECH, vipkid, Xiaohongshu

The number of Chinese unicorns—startups with more than a $1 billion valuation—are growing so fast that later we might have to change the term into “dragons” in the future. The country now has 55 unicorns becoming the second-richest country in unicorn companies, followed by India and the UK. This is partly due to the ever-growing activity of […]

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LUXSENS uses machine learning to find the best price for luxury bags

By China, e-commerce, Luxsens, Milan Station, Secco, technode, Xiaohongshu, Xiu

It’s hard to be the smartest shopper paying the right price for items. When considering to buy a luxury item, there are millions of merchant stores in the world, both online and offline and fragmented data points about the price. A Shanghai-based company is appealing to price-savvy customers who want to purchase luxury items at the lowest price […]

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