Category

Yahoo: Advertising

Verizon Media replaces Flurry Ads with new Verizon Ads SDK

By A-From MTT, AOL, Channel: Martech: Advertising, Display Advertising, Marketing Tools, marketingland, Mobile Marketing, Programmatic Advertising & Media Buying, yahoo, Yahoo: Advertising

The new app monetization platform for publishers integrates IAB Tech Lab’s Open Measurement SDK.

The post Verizon Media replaces Flurry Ads with new Verizon Ads SDK appeared first on Marketing Land.

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Yahoo beats Q4 earnings expectations, pushes closing of Verizon deal into Q2

By Channel: CMO Zone, marketingland, Mobile Marketing, search marketing, Statistics: Market Share, Statistics: Mobile Marketing, Statistics: Online Advertising, Yahoo: Advertising, Yahoo: Business Issues, Yahoo: Mobile

MaVeNS (mobile, video, native, social) properties and ad units generated over $2 billion for the year or 39 percent of total revenue.

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