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YahooSBL

Beware the bots: How DSPs manage non-human traffic

By digiday, Sponsored, yahoo, YahooSBL

Fraud has become a common, pervasive, and expensive part of our digital lives. It affects industries from finance and credit to insurance and even digital advertising. Publishers and brands have a shared interest in combatting non-human traffic. Learn how the industry is taking on the bots. Sponsored content by Yahoo.

The post Beware the bots: How DSPs manage non-human traffic appeared first on Digiday.

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With omnichannel, you’re only as good as what you can measure

By digiday, Sponsored, yahoo, YahooSBL

What if you were measuring the return on a digital campaign and you missed 45 percent of all sales transactions? Measurement is critical to omnichannel marketing. Without the right measurement metrics it’s impossible to implement meaningful changes to make omnichannel work for consumers. Sponsored content by Yahoo

The post With omnichannel, you’re only as good as what you can measure appeared first on Digiday.

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