Watch the livestream replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.
Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age’s Creativity Editor Ann-Chris…
Our B2B marketing organizational structures are getting in the way of our ability to connect with buyers, create exceptional experiences and drive opportunities.
Please visit Marketing Land for the full article.
Watch the livestream replay above and follow the conversation on Facebook, Periscope, LinkedIn, Twitch and Twitter.
Welcome to a live episode of the top 5 creative brand ideas you need to know about right now.
Ad Age’s Creativity Editor Ann-Chris…
Remote learning doesn’t have to mean distracted, disconnected students. Here’s what you can do to build calm and trust.
我们都知道，竞价推广是一项系统性工作，有众多因素影响，任何一个环节的出错都会影响账户最终的效果，所以账户的效果总是起起伏伏、时好时坏，竞价员在调整账户的时候也会遇到各种各样的难题。 思维引导行为，行为印证思维。思行合一是高效工作的前提，做竞 […]
聚焦到互联网广告行业，我们每天都在和数据打交道优化账户也不例外。如果你也在优化账户的时候感到迷茫，不知如何下手。那么就来了解一下多维度数据分析法，学会用数据透视账户效果。 一、从账户大方向分析 1、先分析账户 先看分日报告分析 […]
做营销管理培训这么多年下来，给我最大的感受就是：现在的产品同质化太严重了 就拿吃饭来举例，能被你记住的几家餐厅一定是很独特的 要么是装修独特、口味独特，或者服务独特 而大多数餐厅我们打过卡之后就抛到脑后了 甚至还会补一句：“好像也没什么特别 […]
Plus, racial discrimination cost the U.S. $16 trillion.
Action-packed ads and a new design for the TLX are aimed at the ‘real sedan fans,’ says Acura VP and Brand Officer Jon Ikeda.
Adding value to email marketing will be extremely important in outreach to Generation Z.
Please visit Marketing Land for the full article.
If you’ve been waiting for a discount on the AirPods Pro, you may want to check out B&H Photo’s latest deal for a pair, especially if you’re also looking to get an AppleCare+ plan for it. The retailer has listed an AirPods Pro with App…
A winner from a pitching competition now regrets winning, and the new VC in town counts seasoned venture capitalists as its buddies
China’s digital signage market is expected to reach 9.614 million units in 2020 and year-on-year growth of 19.8% in 2021. The compound growth rate of the digital signage market in the next five years will reach 18.5%. In the past years, due to the complexity of product specifications of digital signs, users’ understanding of the […]
“历经2020年的跌宕起伏，经济与商业活动发生了巨大的变化，逐步迈入新常态，许多人也开始重新审视生活中的侧重和优先事项。”
Anders Wahlquist talks about developing a new beer on the latest episode of the ‘Ad Block’ podcast.
Startup literally took over TikTok territory and is now going for its advertisers, but will it live up to its own hype?
In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: the Australian government gives a $5m boost to struggling newswire AAP; Oracle announces that ByteDance will have no stake in TikTok Gl…
Apple has purchased Scout FM, an app that makes it easy to find podcasts tailored to your tastes, according to Bloomberg. Rather than just letting you choose individual podcasts, Scout FM curates them based on your listening history. Much like…
With the launch of the Watch Series 6 and Watch SE, Apple also introduced clasp-free stretch bands, the Solo Loop and Braided Solo Loop. However, sizing them proved to be tricky despite a printable price/size chart, so many buyers found themse…
India’s new foreign investment policy forces both local startups and Chinese investors to adapt amid an uncertain moment.
Download relevant insights from industry experts at the conference
Roland has rolled out an upgraded version of its cross-platform digital audio workstation app, and it comes with several feature and workflow enhancements. The biggest addition to Zenbeats 2.0, though, is ZC1, which brings the company’s Zen-Co…
Trip.com continued to grapple in the second quarter from stifling effects from the pandemic, and it expects the fallout to extend into the third quarter.
Back in July, Twitter became the target of cyberattackers that hijacked high-profile accounts to run a bitcoin scam. Now, the company has published a post detailing how it’s keeping Twitter secure and making sure that incident won’t happen aga…
Turning to the court is Bytedance’s last resort because now both Beijing and Washington have a say in the Tiktok deal, and Beijing is not likely to agree.
Its real return comes not after the closing of a sale. Instead, it comes when an improvement is made to make the next sale frictionless.
Pinterest is launching its “biggest updates for creators yet,” which includes a suite of features and the debut of stories.The post Pinterest Launches Story Pins & More New Tools via @MattGSouthern appeared first on Search Engine Journal.
Elliott and James try to get their minds around the Ant Group IPO, and the business behind what is likely to be the biggest IPO in history.
The delayed, rolling start to college football’s season may be coming at a perfect time for the TV advertising business.
The post ‘Shifting the total supply’: How college football’s return could shore up TV advertisers’ sports viewership shortfall appeared first on Digiday.
The political ads flowing through open exchanges are creating a brand safety dilemma, despite the safeguards put in place.
The post ‘Total whack a mole’: Rogue political ads create mounting brand safety problems for publishers appeared first on Digiday.
There’s no shortage of “last chance” sales hitting email inboxes these days. So some DTC startups are trying out a new tactic instead: texting customers, instead of emailing them, about a sale.
The post Fearing a holiday email onslaught, DTC startups turn to text messaging to promote sales appeared first on Digiday.
Before they are able to make their call on who wins the presidency, news publishers could have a month-and-a-half past Nov.3 to compete for audiences.
The post ‘An election night that could last weeks’: How news publishers are updating their digital strategies for the results long haul appeared first on Digiday.
The console wars are back, setting the stage for the latest bout in the long-running battle between Sony’s Playstation and Microsoft’s Xbox brands.
The post ‘Asymmetrical in every sense’: The latest console wars see Sony and Microsoft pursue diverging battle plans appeared first on Digiday.
It feels unusual to see internet problems that aren’t related to someone trying to pre-order gaming equipment, but this evening users on the East and West coasts of the US experienced issues accessing Google services like Gmail, Google Docs, a…
In yet another unexpected development from 2020, there’s a massive content update available for Left 4 Dead 2. Valve’s co-op zombie shooter was originally released in 2009, but the community is still active enough to produce a new content pack…
本轮投资由腾讯领投，C 资本，凯辉基金，黑蚁资本，CPE（中信产业基金），BAI（贝塔斯曼亚洲投资基金），全明星基金跟投。
TruTrip provides companies thoughtful and intuitive travel services that protect their businesses, care for their employees, and contribute to their business goals.
今日头条上线搜索竞价，此前招募多名百度副总裁级高管 字节跳动在近日上线搜索竞价广告。早在3年前，字节跳动就开始入局搜索业务，2017年组建搜索团队，2019年8月首次公布主动搜索布局。今年8月，百度搜索多位前高管被曝加入字节跳动，其中不乏曾 […]
The shortlist for The Wires APAC 2020 awards has been announced by ExchangeWire, with AdColony leading the finalists with three shortlisted entries.
Having launched as a breakout programme in 2019, following the success of The Wires Global awards, whic…
