All small businesses need to know how to create a consistent online presence. 54% of small businesses currently have a website, but this isn’t nearly enough if you want to create an effective web presence in order to approach potential customers.
If you have to get an implant in the future, you may not have to worry quite so much about your body rejecting that life-enhancing technology. Colorado State University scientists have developed a titanium surface that’s so blood-repellent that it f…
satte 56 Millionen USD$ ein. Unter den Neuinvestoren ist unter anderem die Deutsche Telekom Capital Partners.
In Deutschland startete das in Israel gegründete Unternehmen […]
The post AppsFlyer Finanzierungsrunde; Meetrics Viewability Benchmark für Deutschland appeared first on ExchangeWire.com.
Beachbody, an exercise and nutritional supplement company, is using data analytics to discover new ways to improve customer conversion rates on upselling opportunities.
revealed last week (18 January) the number of ad tech and martech deals completed in 2016. The combined total stands at 412, up by one deal on the previous year. However, the combined totals hide a […]
Robi 是一个很成功的陪伴型机器人，其已经在市场上销售了将近 10 年的时间。而现在，官方终于宣布，即将推出第二代 Robi 2 产品，并且这次还会有一个助手，取名 Kyubo。最快，其会在这个月底日本本土率先出货。 第一代 Robi 机器人约重 1Kg，尺寸 34cm（H）x16cm（W）x12cm（D）。由 20 组马达所构成，以高性能微电脑基板控制动作，另搭载人体感应器、语音识别基板等元件。除了情境对话外，Robi 还会唱歌、跳舞、计时、打开电视、玩游戏、保全、打扫等功能。它还会根据人体的动作而将脸部朝向对方，头部有遥控模组，可以发出红外线，取代电视遥控器开关、转台的功能。 第二代 Robi 2 将在性能上进行提升。首先，其会记住家庭成员的脸和名字，可以分别对 10 个不同的成员用不同的语言打招呼。Robi 2 支持拍照，可以拍下你微笑的样子，并将其储存起来，供你日后回忆。另外，其增加了定制功能，可以选择你自己的个性化部位颜色。 值得一提的是，新的 Robi 2 还引入了一个名叫 Kyubo 的助手，造型更加简洁，只有 16.5cm 的身高。它可以陪你交谈，还可以陪你看书，或者进行英语会话，还会玩一些简单的游戏。用户还可以扫描二维码增加新的动作，同时可通过附属的的 Kokoro SD 卡让第一代 Robi 与 Robi 2 互动。
When the word “unicorn” was first coined by Aileen Lee of Cowboy Ventures in 2013 to refer to startups valued at $1 billion by private or public markets. They were supposed to a select group of rare and mythical creatures. Since then, however, has expanded quickly with Chinese companies providing their fair share. Here we […]
It’s not exactly easy to study the Tasmanian tiger. The marsupial has been extinct for over 80 years, and it wasn’t given much scientific attention when it was alive — settlers saw it as a threat to their livestock, not a curiosity. However, that…
As part of continued expansion in Indochina, Y&R Yangon has appointed Mohit Pise as General Manager and Milla Chaplin as Strategic Planning Director, while Khin Myat Thu is promoted from GM to Chairwoman.Together, the new team will focus on Y&R…
The World Economic Forum (WEF) was aflutter about bitcoin and blockchain this year, going as far as creating the Global Blockchain Business council Council spearheaded by China. This is unsurprising given the fact that Shanghai is home to the largest BTC exchange by volume. Neil Woodfine, COO of Remitsy and Beijing Bitcoin meetup organizer, however, […]
The event, which probably wouldn’t have been possible without Facebook, was the largest protest in US history.
Please visit Marketing Land for the full article.
Walmart, the world’s biggest retailer, has big ambitions for big data. The company is developing a 40+ petabytes data cloud together with a state-of-the-art analytics hub to deliver better and more real-time insights from their data.
VP of International Hugo Barra announced on Facebook that he’ll be leaving Xiaomi and returning to Silicon Valley. Barra, who became a popular figure in the company both at home in Beijing and abroad, was a star at Google’s Android division prior to…
Fluent survey of 2,773 US adults asked about a range of mobile behaviors and usage patterns.
Please visit Marketing Land for the full article.
Homebrew-friendly boards like the Raspberry Pi are great for do-it-yourself projects, but they seldom have the oomph needed to handle intensive tasks. That’s where ASUS hopes to do better — it quietly released its own device, the appropriately name…
Less than a month into 2017, seven startups in the SaaS space have already been funded. So what makes India, hitherto a software powerhouse, a potential global SaaS product hub?
Here’s a system that uses a webcam and a deep learning network that recognizes your boss to switch your screen to something work related when your boss approaches your desk.
Brands can’t seem to stop cashing in on Supreme’s success. Inspired by the recent release of the Supreme x Louis Vuitton collaboration, we decided to look back at the other brands who have ridden the cult brand’s wave.
Sweden, with one of the oldest free presses in the world, has seen a worrying rise in hate speech and fake news, according to Ehsan Fadakar, social media columnist at tabloid Aftonbladet. But publishers there have a more direct connection with their readers than in other countries, making combating fake news somewhat easier. Publishers are also working to burst the Facebook filter bubble by using paid search to target those who have been duped by false stories.
Since the presidential election, media coverage of fake news increased dramatically both domestically and internationally. Despite the increased coverage of fake news, surveys show that users are still overconfident in their ability to detect false stories. “This is a global issue,” said Forrester analyst Susan Bidel. “Fake news will be a problem wherever fake-news generators can make money.”
Digital programmatic vendors aching to bring automation to TV are approaching the medium in the wrong way, according to one senior TV ad sales executive. Instead of trying to simplify transactions — which is what programmatic does on digital and which the $70 billion annual TV ad business does not need — the focus should be on improving the use of data to make better buying and selling decisions.
The post ‘It won’t look anything like digital’: Confessions of a TV sales exec on programmatic TV appeared first on Digiday.
A photo-heavy platform like Instagram may seem like an odd place for a pen brand to find its place, but Pentel of America has cracked the code. While Pentel didn’t see much traction on the platform initially, things really took a turn for the better in 2016, with the brand witnessing a 328 percent growth on Instagram over the year. Its follower count shot up to over 40,000 followers from 11,000, and it amassed over 51,000 post likes in the process. The secret ingredient to Pentel’s newfound success: a refocused strategy based on humor, irreverence and wordplay around both everyday moments and big cultural events.
The post Calligraphy, culture and humor: The recipe to Pentel pens’ Instagram success appeared first on Digiday.
Advertising’s head honchos are paying more lip service to diversity than ever, but the reality of women actually working in the industry is a mixed bag. While the broad strokes indicate that while gender equality is improving in the U.K., it’s happening at a glacial pace. And there is still work to be done to achieve parity between the sexes — both in pay and representation in advertising’s higher ranks.
The post The good and bad news for UK women in advertising in 5 charts appeared first on Digiday.
TBWA\Shanghai has been awarded the creative and brand strategy duties for Momo, one of China’s leading mobile social networking platforms after a competitive pitch. Joanne Lao, TBWA\ Greater China’s CEO (pictured) said, "China’s social media landscape moves at speed; constantly innovating,…
For the first time, the Ministry of Communications and Information is launching a Lunar New Year Kungfu series, "Kungfu Fighter, Hidden Sugar", that reminds us to eat in moderation this festive season. In support of the Let’s Beat Diabetes campaign,…
As much as we now know about Ceres, it’s evident the dwarf planet still has a few surprises left. Astronomers have discovered that Ceres’ surface isn’t as carbon-rich as previously thought. A fresh batch of infrared scans shows that the surface is…
Marketing budgets continued to rise in the UK during 2016’s final three months, according to the latest quarterly bellwether report from the Institute of Practitioners in Advertising. But the IPA said it still expects budgets to decline in 2017.